X Returns To Brazil, TikTok Holiday Ads & A New Threads Community Feature
X returns to Brazil
After a month-long ban, X is now once again available for users in Brazil. The platform was initially banned due to Musk's refusal to remove certain accounts which spread misinformation about the 2020 Brazilian election.?
However, with the platform losing revenue, X has now agreed to follow the government’s request and removed the accounts. In addition to this, X has also appointed a legal representative in Brazil.?
Find out more here.
TikTok launches automated Ad targeting for the holidays?
TikTok has introduced new automated ad options, including "Smart+," a fully automated solution that handles ad creation, placement and bidding based on advertiser inputs like budget and targeting goals.
The platform also introduced "GMV Max", which simplifies campaign setup for TikTok Shop, optimising traffic across various placements to boost sales.?
Find out more here.?
Threads is creating a community feature called 'Loops'
Threads is currently working on a new feature called "Loops", which is designed to help users discover and join communities based on different topics.
Similar to Communities on X, "Loops" will allow users to add posts to relevant groups, making it easier to find discussions on specific topics.
Find out more here.
If you have any questions or you'd like to find out more, get in touch with us!