X Removes Ability to Hide Verification, LinkedIn Engagement Grows

LinkedIn

• LinkedIn reports record levels of engagement, once again
• LinkedIn shared these tips to help B2B marketers maximize their efforts (can't hurt to take tips directly from the source)

X (Twitter)

• X adds a streamlined ad set-up using AI-based targeting
• Note: AI hacks are generally better for broader targeting efforts.?Until these tools have had time to develop, we recommend continuing to focus on manually creating custom/niche audiences.
• X’s swipe-to-respond functionality is rumored to replace action buttons on posts
• X plans to expand the annual fee for all new accounts to combat bot sign-ups
• X says it will remove the option to hide the blue tick

Meta (Facebook, Instagram, Threads)

• Instagram says a glitch temporarily erased millions of followers from accounts
• Facebook launched an updated vertical video display and recommendations algorithm

Sweet, Sweet Industry Content

Check out these notable posts from peers in?financial services:

Blackstone?— This carousel from Blackstone is a great example of telling a portfolio company growth story in an engaging format with contextual background images and highlighted outcomes. We would, however, recommend using hashtags with more restraint.?

Morgan Stanley?— Morgan Stanley's employee highlight effectively captures the audience's attention with clear and direct copy, making this post a solid example of letting a quality video speak for itself.

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