X Gon' Give It To Ya

X Gon' Give It To Ya

Reed of the Week

“X” Marks the Spot

A lot happened over at Twitter in the last week. Elon decided to drop Twitter and its iconic blue bird, and rebranded everything to “X”. He has a long history of?naming things X,? so I’m not surprised at the direction the platform is going in. A lot of the Twitter community is upset over the recent changes, but X CEO Linda Yaccarino believes the rebrand aligns with X’s goal to become the “everything app” beyond just a social network.

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Do I think the rebrand is going to make its users move to Bluesky, Mastodon, and Truth Social? No.

As long as the platform works and provides the value that Twitter has for years, people will continue to use it. Changes like Twitter Blue, allowing videos up to 2 hours, and the new Creator Monetization options have all been made to address long-standing problems within the business. While it's not going to be popular with the entire userbase, it’s clear that X is committed to being a central hub for audio, video, messaging, payments/banking, and AI integrations. I’ll miss the bird, but you can still find me using X.

?Creator News

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This poster is hanging up next to the blacklight mushrooms poster we got from Spencer's

MrBeast, Trahan, Sam + Colby among Streamy’s nominees ?

Phase 6 is going to be awesome.

Kylian Mbappe’s massive offer from Al-Hilal

Could soon be football’s first ever billion dollar man.

AOC returns to Twitch on Hasan’s stream

Pico Park is the perfect setting for deep political discussion.

?Can't Miss Clips

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Nothing is real.

A monkey has learned to play Minecraft

Truly rated E for Everyone.

Drake’s new spin on ecommerce

Frictionless collaboration between creators and brands.

Taylor Lorenz talks Hollywood strike

The line between digital and traditional continues to blur.

?Business & Entrepreneurship

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No idea what's happening here, but we like it.

Roblox releases data on top creator payouts

$23 million will buy you a lot of Robux.

Louis Vuitton signs huge Olympics deal

Gold medals are the designer product we didn’t know we needed.

YouTube back up after months of revenue decline

Potential externalities from Hollywood strikes.

?Jobs

To understand Musk's renewed obsession with X and focus on financial services, you REALLY need to understand the X/Confinity merger that became PayPal. And, particularly, the Peter Thiel-led coup that kicked Musk out as CEO/Chief Strategist. #elonmusk #peterthiel #paypal #twitter #x #twitterx #financialservices #obsession

Brian Trull

Building the Ultimate Destination for Pokémon Fans

1 年

Bullish on X

Jonathan Sokol

I Provide Businesses With Detailed and Tailored Digital Solutions | Tech Enthusiast

1 年

Interesting analysis over here! I'm sure this move will be beneficial to the platform and it will create a major impact to the creator's economy. It will be interesting to observe how users and influencers will take advantage of the new changes. Thank you for bringing this up!

Atom McCree

Decades of Digital Marketing Results - 5m+ Managed

1 年

X is on the charge. Gonna change creator pay in a big way from here on out for the better.

CHESTER SWANSON SR.

Next Trend Realty LLC./wwwHar.com/Chester-Swanson/agent_cbswan

1 年

Thanks for Sharing.

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