X. Festival - Reshaping the Visitor Economy
Nicholas Hall
As Founder & CEO of Digital Tourism Think Tank I have more than 20 years leading transformation in the tourism, regularly speaking at industry leading conferences.
How can the industry solve the biggest challenges it faces today? This is the key question that began the X. Festival journey, which we are excited to announce and share with you today. We created X. Festival to react to the immediate needs of the industry, with five unique days focused on the visitor economy, the future of travel and redefining leadership in the new normal.
X. Festival delivers solutions for destinations through an programme of inspiring keynotes and speakers, interviews and roundtable discussions. Driving strategies which lead to recovery and reshape future of travel for the better. As a global platform for innovation and thought leadership, X. Festival sets the stage with a new vision for a partnership-led sustainable visitor economy.
Featuring 5 unique daily tracks, designed to inspire and deliver future-proof solutions for destinations.
- X. Disrupt - Discover incredible industry talent, the future leaders of tourism and the change makers at X.Disrupt, which puts disruption, diversity and inclusivity at the heart of X. festival.
- X. Purpose - With travel now rooted in purpose, learn how to create meaningful experiences and positive impact through tourism at X. Purpose.
- X. Rebuild - Accelerate industry recovery and achieve a resilient comeback, led by data and global experts at X. Rebuild.
- X. Engage - Identify growth opportunities at X. Engage, to drive more effective engagement, relevance and conversion with your audience.
- X. Imagine - Explore the future of tourism and develop the right strategy for a more sustainable future, alongside think tanks, leaders, experts and co-creators. at X. Imagine.
Our commitment to SMEs remains a strong focus at X. Festival. This year, to make X. Festival the most inclusive and accessible event of its kind, we are supporting the tourism community with a first-of-its-kind €1m business fund to help 10,000 SMEs with recovery.
As our gift to the industry, we are also offering a €140 Small Business Credit for the industry to back the fund by hosting 250 or more SMEs at X Festival and for just €9 per SME. This is a great opportunity to make a difference. Be part of this incredible experience!
The entire team at the Digital Tourism Think Tank is looking forward to connecting and engaging with an incredible line-up of speakers, participants and change makers this Autumn.
Discover the programme and find out more at xfestival.travel