www.worksocial.works

There was a time 2 years ago we were constantly staring at our google analytics page waiting for people to find us. We had programmed an alert on our site to send us a text message if someone logged on our site. 

We were some 5 of us in the office. We would hear the phone go off. We would quickly log on to the site to see who it was. For the most part It was one of my mom or dad showing off what I was upto. 

So I blocked those IP addresses. It was funny. The phone stopped ringing totally. We thought we had blocked everybody. Nope my mom was my biggest fan. But then one day the phone dinged. I thought Mom bought a new computer so I called her to check. It was not her. Then the rest of us called our parent. Oh my It was a stranger.

We stood around a single computer examining every move hoping it was no ones mom, dad or uncle. We got our first tour, thus it began, 2 months into our businss we had our first website visitor. Six Months after that we had to disconnect the bell. We had a ton of web traffic and no SEO.

From the start we adopted two strategies, create a customer centric business by creating customer centric services. Play the long game by serving up value in the face of revenue. We made decisions that resulted in trade offs and lost deals. We got disheartened a lot. But never gave up.