WWWATCH! N°004
February is coming to an end, between the last snowflakes and the first clicks of spring. Here are 4 gems that caught our eye: an inspiring campaign, an artist to follow, a site of the month, and some beautifully crafted typography we love. Let’s go! ??
Discover the world’s deepest lake with Mammut – where storytelling, branding, and e-commerce come together
Dive into an extreme expedition to Lake Baikal, and brave -40°C alongside fearless athletes. Enhanced by stunning photography and immersive audio, the site features a sleek, minimalist navigation that puts storytelling front and centre.
We appreciate how the Mammut’s products are seamlessly integrated into the experience, merging e-commerce and exploration through a strong and persistent branding.
A digital masterpiece in four chapters, designed like a true documentary. ????
Jenna Gang: A Bold Aesthetic That Breaks the Rules
Her style is hard to pin down—it blurs boundaries effortlessly. Some see retro, others pop or even kitsch, but what stands out most is her fearless artistic direction. Saturated colors, vintage references, and striking compositions—each image commands attention and asserts its own identity.
A bold visual language that fits perfectly with Koffiracha, the hot sauce that turns up the heat. Its website embraces these visuals to capture the warmth of shared moments, all enhanced by smooth navigation and dynamic animations. A brilliant example of smart, impactful branding. ??
Duolingo’s Owl Lives or Dies—Users Decide!
Duolingo is back at it with a brilliant buzz marketing campaign! They "killed off" their mascot, Duo, and challenged users to bring it back by racking up 50 billion XP points. Spoiler: it worked—big time! The challenge got massive engagement, especially in France.
To celebrate, a giant Duo popped up in Paris. And we love the cheeky nod to X’s Cybertruck—could it be the real culprit behind Duo’s “death”? ??
Beyond the fun, this proves just how much people love the brand. A masterclass in gamification and engagement—Duolingo just keeps making learning a cultural moment. ????
When Typography Becomes a Visual Signature ??
Spotlight on Hélène Marian Srodogora, a French graphic designer and typographer. Her work balances precise typography with hand-painted lettering, blending retro, pop, and kitsch influences. She collaborates with cultural institutions, Michelin-starred chefs, architects, and experimental music labels.
Alongside her practice, she teaches, passing on her passion to the next generation. Her work is a reminder that typography is more than just a tool—it shapes visual identity, guides reading, and gives messages their unique character.