#WWRRD

Last week, Courageous was back in Chicago with some of our favorite people from the #KraftHeinz transformation team. While my team has now worked with many on this unit, I had yet to roll up my sleeves with their Head Of Transformation Taz Hussain .

Taz is my cup of tea. Like me, he logs a stack of hours on airplanes. Like me, he dreams about Aspen. And, like me, he’s a fellow soccer aficionado. In this conversation, I learned I missed Taz in San Diego for the Manchester United vs. Wrexham preseason friendly a few weeks back.

This was a total downer because Taz makes easy conversation.?

This particular afternoon, we were discussing the story of Wrexham. Just the fact that I’m mentioning Wrexham now gives away the lesson of this weekly dose of courage.

When you’re a creative person, and you see an idea “in the wild" you?wish?you had done, it makes you celebrate — and commiserate — all at the same time. ?

How is it that an American who lives 5,318 miles from Wrexham, cares more about an English Football League Two club, than any club in Major League Soccer?

The answer is, of course, marketing.?

If you haven’t seen the?“Welcome To Wrexham”?documentary series, you still have a few weeks to binge-watch Season 1 before the return of Season 2. In the spirit of getting back to my conversation with Taz, we both gave an appropriate cap tip to Ryan Reynolds and Actor Rob McElhenney for purchasing the club and investing in them enough to:

1) win over the people of Wrexham,?

2) win over America,?

3) win promotion over a 24-team National League.

All of this is a setup for where Taz and I took our conversation:

Something we landed on called #WWRRD.?

WWRRD = What Would Ryan Reynolds Do?

The sea of sameness is voluminously vast. ?When you’re not there to defend your idea, will it stand out while standing on its own two feet? Are you truly stretching your idea where it has that Je ne sais quoi to move people??

No matter where you are in your company — in the C-Suite, as a marketer, or somewhere else with decision-making power —? before you green light anything, ask yourself….

#WWRRD

Touche, Van Wilder.?

You’ve come a long way.?

Courage Week Is Coming

September 6th-8th, 2023

The world needs more courage. Kicking off Wednesday, September 6th, we’ll bring you content that helps you be more brave at work and home. Join us for our inaugural online “Courage Week” which will include the return of?The Courageous Podcast?(September 6th) and a “live” September 8th?Courageous ActionChat. Leading courageously can be hard. If you’re interested in participating, please let us know?here.?

THE COURAGEOUS PODCAST

The Courageous Podcast Season 2 is in the books. If you missed our sit down with the NFL’s Tim Ellis, Peloton’s Emma Lovewell, Uber’s Danielle Hawley, General Mills Nicole Ayers, or any of our wonderful guests, it’s not too late to get your learn on from any of our 45 Season 2 Guests. Season 3 will return in mid-September.

?Listen on Apple Podcasts

Missed the last 5 episodes?

• Social entrepreneurship w/ Eason Yang.
• Raw Sugar w/?Michael Marquis.
• General Mills w/?Nicole Ayers.?
• Coya Therapeutics w/?Howard Berman, PhD.
• Trust & Will w/?Cody Barbo.

Listen here!

Thanks for stopping by for your?Weekly Dose of Courage! Don’t forget to?hit subscribe?above or below to be notified when the next issue comes out.

Ryan Berman is the founder of Courageous; a think-feel-do change consultancy based in Southern California. With 25 years in creative business, Ryan believes your “future is safe with change”. Ryan is a speaker, practitioner and authority on the subject who has been featured in Entrepreneur, Fast Company, Inc and Forbes. Ryan has spoken on the topic all over the country including at Google, Procter & Gamble, Kellogg’s, Kraft Heinz, Logitech, Discover Card and charity: water. Ryan also hosts?The Courageous Podcast?where he talks with leaders from around the globe to uncover what it means to be courageous in today's world. His book,?Return On Courage, shares why companies need to unlock courage while providing practical tips on how organizations can operationalize courage today.?Learn more at?couragebrands.com