The WWDC24 Digest

Was AI just “Apple Intelligence” all along?

Welcome back to another special edition of our Marketing Digest!

From the highly anticipated Apple Intelligence to iOS 18 and new marketing features in App Store Connect, we’re diving into everything app marketers and developers need to know about to stay ahead of the game and maximize results—along with insights from our mobile marketing experts.

Make sure to visit the full blog post for detailed insights and the full list of updates from Apple's WWDC24. ?

Apple Intelligence: Smart Features for Smarter Apps

One of the standout announcements from WWDC24 is Apple Intelligence, an advanced AI system that integrates generative models with personal context to make Apple devices smarter and more intuitive. It integrates AI-driven features directly into iOS 18, iPadOS 18, and macOS Sequoia, enhancing functionality and personalization across Apple's ecosystem.

Imagine having a personal assistant who knows exactly what you need and when you need it. That’s Apple Intelligence in a nutshell.

How to Integrate Apple Intelligence for App Growth:

• Enhanced App Discoverability: Apple Intelligence provides Siri with enhanced action capabilities. By using predefined “App Intents,” you can make your app’s actions more discoverable in places like Spotlight, the Shortcuts app, and Control Center.
• Personalized User Experiences: Siri’s upgraded conversational abilities make interactions feel like friendly chats rather than robotic responses.
• Increased User Engagement: Apple Intelligence can boost user retention and engagement for your app by offering timely and relevant suggestions.

?? For a deeper dive into utilizing Apple Intelligence for your app, check out the full article on our blog!

Nominate Your App to be Featured on the App Store

Another exciting update is the ability to nominate apps for editorial features on the App Store through App Store Connect. This feature, coming later this year alongside iOS 18, allows you to share details about your app’s upcoming content, enhancements, or even new app launches directly with Apple’s editorial team, increasing the chances of being featured on the App Store.

Here are our top tips to help you get started:

• Submit Early: Provide detailed information about your app’s new content, enhancements, or launch plans in App Store Connect.
• Edit and Refine: Continuously update your nominations to reflect new developments.
• Maximize Reach: Select all relevant localizations and platforms to ensure your app’s features are considered globally.
• Add Context: Include helpful details to give Apple’s editorial team additional context for consideration and make your submission more compelling.
• Create Multiple Submissions:? Increase your chances of being featured by submitting multiple nominations, each focusing on different aspects or updates of your app.

Leverage Win-Back Offers to Re-Engage Users

Apple's latest event introduced ‘Win-Back Offers ’—a powerful tool to encourage former subscribers to re-subscribe directly through the App Store.?

Here’s how app marketers can make the most of this feature:

• Set Up Customized Offers: You can set up customized offers in App Store Connect. For example, you might offer a reduced subscription price for three months, targeting users whose subscriptions expired at least a month ago but who had been subscribers for at least six months.

• Offer Codes on macOS: Provide discounted or free subscriptions in your macOS app, share them through various channels, and have users redeem them within your app or using a redemption URL.

?? For detailed steps on maximizing win-back offers to re-engage your subscribers, visit our blog.

Custom Product Pages (CPPs) Now Support Deep Links

Apple has introduced support for deep links in Custom Product Pages (CPPs) , providing a powerful new tool for app marketers. This feature allows you to direct users from specific product pages on the App Store to relevant places within your app, enhancing the user journey and increasing conversion rates.

• Deep links can be any custom URL or universal link recognized by your app's code, and they are configured in App Store Connect. When users click on your ad, these links take them directly to the specific in-app content, enhancing the user experience.

Imagine running a promotion for a new feature in your app: with deep links, you can guide users straight to that feature, increasing engagement and retention. For instance, a meditation app can direct users to a specific session, or a shopping app can take them to a sale page.

• To set up deep links, assign your desired URLs in App Store Connect. Soon, this feature will integrate with Apple Search Ads, adding more power to your campaigns.

To make the most of your CPPs, make sure to optimize your app’s landing pages for the best user experience, track performance with analytics, and adjust based on user feedback.?

AdAttributionKit: Enhanced Ad Performance for iOS

Apple introduced AdAttributionKit (AAK) at WWDC24, a significant upgrade to SKAdNetwork designed to enhance re-engagement capabilities and support a wider range of marketplaces.?

AdAttributionKit (AAK) builds on the foundations of SKAdNetwork (SKAN) by retaining essential features like SourceID, 3 postbacks, 64 conversion values, crowd anonymity, privacy thresholds, and random delays.?

• However, it does bring several new capabilities like an expanded scope, re-engagement support, and more.

These new capabilities, available with iOS 18, make AAK a powerful tool for mobile marketers.

?? Visit our blog for a detailed look at AdAttributionKit and discover even more exciting announcements and insights from Apple's WWDC24.

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