WTF is SEO & Why???

5 Reasons why your website & SEO is absolutely vital for YOUR business in 2019…

I hope "Start Doing SEO" is on the list of your New Year resolutions. Let's face the fact — in 2019, SEO is not an easy addition to your business – it seems too hard, right? Can I say – it's a must! Please follow me here... There are many business owners who still haven't implemented SEO in their marketing strategies or simply lack SEO knowledge which is to their detriment and gone the Google AdWords route. You don't know what you don't know right? Some people think SEO costs an arm and a leg as opposed to Google AdWords, or that they will have to hire an expensive specialist for this job. Others assume that SEO is a pain in the butt or too time-consuming, so why even start, or even, WTF, I don't even understand?!

Here is where I can help demystify, educate and help you, help your business grow and shed light on this matter for your benefit. We can get MORE business for you. I can even get SEO (and website builds) co-funded up to 50% for you*.

Who want's help and free money – right?!

Here is five powerful arguments that will inspire you to start doing SEO this year to increase your results online!

1. SEO lets you be where your customers are!

Like it or not, traditional forms of marketing like print advertising, television, radio, Google AdWords, and local rags etc have kind of lost their power. They have become some sort of white noise that possibly nobody pays attention to. That's why people are turning their heads to 'find me' on Google — it lets them find what they are searching for in a second. So I think it's only natural that people use Google as a starting point for product research. How much are you missing out on? Want to be there? I say you've got to be there (and I can show you the easy way).

Imagine you need to buy a coffee machine. Where would you search for it? Of course, on Google's search result pages, where else? The Internet has spoilt people and turned businesses upside down — now people are more likely to visit your website rather than a physical shop first. As a matter of fact, around 96% of the population shop online as of now (and that's mainly mobile/smart phone traffic).

That is why your primary responsibility as a business owner is to be where your customers are — on Google. More than that, you need to be visible, which means your website needs to rank at the top of the first page. Therefore, ignoring SEO is almost like denying that the Earth is round... LOL. Email [email protected] if you want the stats on that – it's amazing!

Another strong argument in favour of SEO is that organic search is so far the PRIMARY source of website traffic. (Source: SimilarWeb Global Search Marketing Report 2016).

The explanation is simple — if your website is seen by a searcher, most probably they would visit it. And the more people visit your website, the more conversions you can possibly receive, and therefore, the more money you can earn, and so forth and so on...

Another reason why you need to start doing SEO now is that organic search is what dominates conversion activity the most. According to the Forrester Consumer Technographics research, 49% of consumers rely on search while making their purchase decisions, and 19% admit that search engines influence their buying decisions the most. On top of that, 58% of the time search is the final or only event within a purchase path. Are you still undecided about SEO?

Basically, what I'm trying to say is that the time to join an SEO race is now. Because as you're reading this, sh*t-tonnnnnnnnns of customers are already looking for your products or services on search engines and might not be finding you. Are you on the first page? That's what I'd be thinking. Help?!

2. SEO is heaps more cost-effective than Pay Per Click (PPC – Google AdWords).

Many business owners are taken aback due to the perceived "cost" factor of SEO. Others decide to go for PPC – AdWords, thinking that it costs less, or it's the go-to, and gives immediate results – BUT!… 

Which path is better?

The truth is, both SEO and Google AdWords (PPC) will cost you money. It's even fair to say that SEO will cost you more at the initial stage – being honest here (for readers of this article it's only $1,995+gst for the advanced package for you) – which is the most effective package that will boost and last for the lifetime of your website. This package cost's less over the lifetime of a website but benefits exponentially. Again, the trick is that SEO has a huge long-term value – while PPC only has a short-term immediate effect — as long as you pay you'll be in search results (for months at a ridiculous cost). It also needs to be established that organic search drives almost 95% of all traffic. To that matter, about 80%-90% of visitors ignore ads, focusing on the organic results. (Source: SimilarWeb Global Search Marketing Report 2016).

Of course, the sum of money you will spend on a PPC campaign highly depends on your industry and competitiveness. You will most probably spend a pretty BIG dollar if you want to rank for high-volume keywords with tons of monthly searches. And even within your industry there can be drastic variations in keyword costs and average costs per click. So before you decide to jump in a paid advertisement (Google AdWords), it's only right to do proper keyword research and calculate how much that will cost you. My belief is that SEO is wayyyyyy cheaper in the long run.

Here’s the formula to see monthly cost of a given keyword: Clicks per month X cost per click = monthly cost for that keyword.

For instance, if you sell coffee machines and want to rank for the search query "buy coffee machine" with $3 cost per click and 380 estimated monthly clicks, be prepared to spend $1140. This is a sh*t-tonne amount of money to be spent on targeting just one keyword. And conversion??? Ummmmmm... However, if you choose to target a less competitive, long-tail query like "how to choose a coffee machine", that will cost you $50 per month. Much less, but it's still money that you can save if you decide to choose SEO. And don't get me started on voice activated searching like Siri (that's another story)... please bear with me as I am sooooooo passionate about helping you business succeed.

In the long run, investing your time in SEO – some money in awesome SEO that can be co-funded up to 50% – will definitely pay off and hold water for years to come, in fact both immediately and for the life of the website.

3. SEO helps you build your brand.

Unless you are a company like Apple, it's not likely potential buyers are typing in your brand name while searching for your products or services. In the real world, they are more likely to search for some products or services related to your business – and LOCAL! (I specialise in that). And of course, you want your website to appear as high in the search results as possible to get the most 'conversions', so, I am here to help show you the easy way.

The thing is, searchers may not admit it, but they definitely make mental notes of the rankings for their queries. It may seem like a huge prejudice, but the majority of them do associate higher rankings with higher credibility of this or that source, which is kinda the right way to think. That's why SEO is exactly what can help boost your website's credibility in the eyes of potential consumers. 

It's also fair to say that it is crucial for raising awareness of your brand. Practice shows that 81% of shoppers conduct online research before making a purchase – and that is mainly over mobile devices. OMG! Approaching nearly 100% sooooooooo quickly. (This stat has been exponentially rising over the last few years). It means potential customers tend to perform many searches and modify their search queries a lot before making the final decision. Doing SEO right can make your website pages continually show for a vast variety of search queries and help you gain more mind-share with your customers. And of course, the more you appear in your potential customers' faces search results, the more chances are they'll become the real customers.

4. SEO influences almost every aspect of your business.

There's a popular misconception that SEO can only boost your rankings (and is expensive, and is "I don't know", and is "I'll think about that later"), and there's no point for businesses that don't pursue this goal to do SEO because it may or won't make a difference… The truth is, SEO influences a huge variety of things, which makes it the smartest marketing investment you can ever make. I know – take it from me, it works for me and I am an 'occasional' business that people use (graphic design, website design and development & SEO) – so imagine your business that is wanted more?!

First and foremost, SEO has a massive impact on how your brand is perceived by the audience and your business' reputation. The thing is, online reviews are a huge part of SEO. According to the BrightLocal’s 2017 Local Consumer Review survey, 97% of customers do read reviews when searching for something. And 85% claim that they tend to trust online reviews just as much as they would trust personal recommendations. Just like testimonials that are pure "GOLD" on your website.

Of course, reputation building doesn’t happen in a second. With SEO, I can show you and teach you to manage your online reputation and use reviews and testimonials for your advantage.

Secondly, SEO influences purchasing decisions heaps. Therefore, you can definitely expect that your sales and the number of qualified leads will increase without added monetary investments. To prove it's not an empty chatter — according to NewsCreed, 57% of B2B marketers confirmed that SEO has a massive impact on lead generation.

Thirdly, increasing your website traffic (with the help of SEO, of course) means that more people can potentially share your content on social networks and spread the word about your business and products.

Fourthly, SEO can eliminate many unnecessary activities like sending emails and cold calling and free you a lot of time. A bit like Captcha that eliminates Spam. What's cooler than that, it can significantly ease the job of your support team. 

5. SEO improves your website – BIGTIME.

As you may know, Google is quite choosy and demanding when it comes to the ranking process. It constantly raises its standards so that only high-quality sites rank on top positions. Business owners who are not involved in SEO, don't really bother with following Google's guidelines or running deep website audits. And getting into SEO definitely makes you take a close look at your site and enforce its security, user experience, and technical aspects (which I can help you with – a free audit - just ask). By taking care of these things, you can significantly improve your website as well as receive some pleasant side effects in the form of traffic, conversions, and sales. And who doesn't want that? I'm sure, in the long term, your site will say you a massive "Thanks!".

I know, looking after all these aspects may first seem like mission impossible, especially for a lay-person. You see, the devil is not as black as painted, and SEO is not as complicated as it may seem. I can help educate you there.

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These were just five simple reasons why your business needs SEO and needs it now. But SEO has a lot more benefits. Fact is, your business simply can't strive without SEO, full stop (in my opinion and experience). But the coolest thing about SEO is that it has a long-term impact and you'll hardly ever regret investing your time and efforts in it because it'll definitely pay you off. So don't miss a chance to double, triple, or quadruple your business and start an SEO campaign with XDC's SEO now. Especially if we can co-fund up to 50% for you!

Remember, I can help you there – just give me a call – happy to have a coffee and chat.

Want up to 50% off Customised Website SEO or a website upgrade?

Click here (For a chat. NB: *various T&C's apply for the project which I can fill you in on when we talk (Call: 021 1144014 or Email: [email protected] or Visit: https://xdc.nz).

I hope that helps motivate you to contact me – I'd love to help you get more business.

Regards,

Clint.

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