Wtf Is Personal Branding?!

It's Me Again.

Welcome back to where we fill you in on the latest topics at The Attention Seeker (ATTN).

This newsletter is coming from Ashley Short, the ATTN Internal Brand Exec.

This week we discuss What the hell is personal branding?!

Get a sneak peek into how we do personal branding here at The Attention Seeker.

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First things first!

Have you heard of Personal Branding?

Was it even a thing 10 - 20 years ago?

The answer is yes. We just weren't aware of it.

Think about celebrities.

Or a band of musicians, where one person became a lot more famous than the rest of the band.

Odds are, that person had a personal brand built out for them.

A public persona that allowed them to become a prominent figure known for various reasons or talents.

This is personal branding at its finest!

Our business is built on making a 'personality' style of marketing available to the everyday entrepreneur.

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Why Personal Branding?

The question is, why the hell wouldn't you.

Personal branding is invaluable and sets you up permanently as a creditable source in your industry.

Naturally, this is going to bring future clients to you rather than you having to go out and find them!

Who doesn't want that?

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From one of our PBM's:

Here at The Attention Seeker, we have people dedicated to project coordinating your online persona. They are called Personal Brand Managers (PBM's).

We chat to Sam, one of our PBM's about the impact of personal branding.

Lets see what Sam has to say.

Sam

People buy from people.

So if people have more of a sense of who you are, your values and morals - they are more likely to buy from you.

Whether that be a product, service, or selling yourself to a potential employer.

If you don't think a future employer will check your LinkedIn then you're being foolish.

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THE HOW

How to start your personal brand journey.

• Start posting to see what people like.

• Put yourself out there.

• Don't be afraid to message people that you like their content.

• Don't take yourself too seriously.

• It may be a corporate platform, but you're not in a cooperate office.

• Your headshot doesn't have to be a professional one.

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What's the difference between personal branding and a company?campaign?

Good personal branding should always be authentic and non-commercial, whereas a company brand will always be a company or organisation.

With personal branding, you can share personal stories to which the audience will respond.

Companies should still have a strong brand online, but it will never be as personal as one person's social media.

People shouldn't compare themselves to company brands because companies will always have more money, meaning their content will always be different. And that's ok.

People are interested in what you are saying and your graphics. Your social media is a sneak peek into your thoughts, how you see the world, your experience, and how you navigate people.

Let people get to know you and learn that you are someone worth working with!

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