WTF Is Going on With AI?

Let's help you understand the WTF of AI and how it helps YOU and your organisation grow. - For more insights, downloads and resources you can sign up here https://www.g3nr8.com/newsletter

AI IS ACCELERATING - GET ON IT

Let's help you understand the WTF of AI and how it helps YOU and your organisation grow. Ready, set, sausage.

This week

?? AI Goes Wrong: Best Restaurant (N)ever

?? World Class Resources: AI Marketing Hub

?? AI Made Simple: Anthropic Use Computer

?? Tips & Tricks: Perplexity Spaces

AI GOING WRONG: The Best Restaurant (N)eve

You need to eat at Ethos.

If you're in Austin, Texas, there's a wonderful little restaurant that has it all - thousands of delighted customer reviews, 75,000 Instagram followers and dinosaur-shaped croissants, what's not to love?

There's just one problem. It's all fake. Every bit of it, from the 'Unreal Flavours' on the menu to the customer reviews, was AI-created to the last crouton. Unusually, it's got longevity, having been 'open' since 2023 and apparently even revenue in the form of "I ate at Ethos" merchandise.

Key questions for brands:

• Does authenticity (or reality) still matter, or is AI-driven creativity the new frontier?
• Should brands explore AI-generated marketing and content, or is there too much risk of alienating audiences?
• Could you eat this sausage in one sitting?

As AI continues to redefine marketing, understanding how to balance innovation and authenticity is key. Curious about how to use AI to shape your brand's future? get in touch and don't forget to head over to our new AI marketing hub...

AI RESOURCES: Marketing Hub

Improve your marketing Ethos (yes, we went there) and results.

Get the latest AI insights, downloads, and resources - including our 2.0 Insight Tool. We've created the ultimate resource for marketers to support your AI initiative

• Marketing Insight 2.0 Tool – Unlock insights from your brand data, SEO, competitor analysis, and more.
• Elite Marketing Automation Guide – Stay ahead with the best automation processes and practices.
• AI Trends for 2025 – Insights on key AI-driven marketing trends, challenges and pain points.
• AI Training for Marketing Teams – Equip your teams with the skills they need to thrive.

Get ahead before the year ends—access the tools, gain insights, and sprint into 2025 with your AI-powered marketing strategy locked down.

You can access the marketing hub here.

AI Made Simple: Anthropic Computer Use

The AI agents are here. Get ready.

Anthropic’s new Claude 3.5 AI model can now control your computer like a human. Here’s what you need to know about the new “computer use” feature:

Claude can move a cursor, click buttons, and type text through an API, making AI-directed computer interaction possible. While Microsoft, OpenAI, and Google have similar screen-based AI capabilities, Anthropic’s feature takes it a step further by letting Claude actively interact with your system.

However, the company warns this feature is still experimental and may be “cumbersome and error-prone".

Key points:

• Human-like computer control: Claude can perform tasks by interacting with the screen.
• API access: Developers can use this feature today to integrate AI with computer workflows.
• Still experimental: The tool is early-stage, prone to errors, and needs feedback for refinement.
• Limited capabilities: Claude can’t perform complex actions like dragging or zooming yet.
• Safety measures: The AI avoids social media and election-related tasks to prevent misuse.

This is potentially a game changer for individuals, brands and work, with the ability for an LLM to interact directly with your computer to complete tasks, we're entering a new phase of assisted workflows.

Questions about how this could work for you, the risks and opportunities? Get in touch.

TIPS & TRICKS: Perplexity Spaces

Perplexity (Search engine plus LLMs) have launched Spaces.

It's a way of combining your personal data with web search to create grounded, AI-driven research and content. Think of it as your own mini-RAG system with web access. Here’s what you need to know:

Key Features

• File Integration: Upload and search across personal files (up to 50 files, 25MB limit) and the web at the same time.
• Custom Instructions: Tailor the AI’s responses with specific instructions, including tone and search focus.
• Multiple AI Models: Choose from GPT-4, Claude 3.5 and others for specialised tasks like summarization or search.
• Collaboration: Share Spaces with up to 10 collaborators for joint research and planning.

This can offers another powerful, personalised way to combine AI with your own data for better, more relevant insights. Alongside new research and workflow offers from OpenAI, Anthropic and Google we're entering a new phase of AI usefulness.

Check it out here, and talk to us about how to integrate this into your business processes.

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G3NR8 is an impact consultancy for the exponential age. We help organisations figure out the highest impact areas to use AI for maximum impact.

Work with us to:

• Develop your AI strategy and policies.
• Create a competitive advantage using your proprietary data.
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