WTF Is Going On With AI?

Let's help you understand the WTF of AI and how it helps YOU and your organisation grow. - For more insights, downloads and resources you can sign up here https://www.g3nr8.com/newsletter

This week

?? AI Goes Wrong: Your Mum is Confused

?? AI Masterclass: Exclusive For C-Suite Execs

?? Tech Made Simple: NotebookLM

?? B2B AI Webinar: Brilliant or Bull?

? Latest news and insights

AI GOING WRONG: Your Mum Is Confused

Facebook (ask your mum, or maybe your grandad) has discovered a new art form: AI-generated spam and it's being weaponised for all sorts.

Automated pages have flooded Facebook this year with AI-generated nonsense like Shrimp Jesus confusing netmums and dads everywhere.

These posts often go viral, collecting millions of interactions from people who can’t tell, or just don’t care, that it’s all fake - and end up linking to dodgy, ad-filled sites, political backwaters or worse.

Do say: Bridget, I don't believe that Avocado Buddha is legit.

Don’t say: Move fast and fake things.

If your business is ready to move past AI clickbait into measurable ROI focussed automation, process and implementation drop Tom 'Noodle Napoleon' or Roy 'Croissant Confucious' a line.

AI MASTERCLASS: For CEOs/CFOs and CMOs

How The Hell Do We Keep Up?

The C-Suite face the constant challenge of staying ahead while navigating information overload, evolving customer needs, and financial pressures - and then there's what do to about AI...

Key Challenges for Leaders:

• Adapting to Rapid Market Shifts: Keeping up with trends and consumer behaviour changes in real-time.
• Navigating Data Complexity: Transforming large volumes of data into clear insights that inform strategy.
• Balancing Growth and Efficiency: Driving growth while optimising resources and managing costs.
• Creating Future-Ready Team: Upskilling teams and creating an AI-aware culture to remain competitive.

If those challenges sound familiar, we have two invite-only AI Masterclass online sessions for CEOs/CFOs and CMOs.

Find out how to have a conversation with your P&L, link economic trends to financial outcomes, predict competitor moves and get access to our Insight 2.0 AI tool. You can apply for a place here

AI Made Simple: Google NotebookLM

NotebookLM from Google is an AI tool you should consider testing out. If you've ever wanted to create an automatic podcast based on any data (including your own company data) now is your chance.

Here's what it can do:

• What it does: Lets you add multiple documents, PDFs, websites or YouTube videos into a chat interface to interact with.
• Use cases: The Audio Overviews are the killer feature. You can create a podcast (with two people talking back and forth about your data). with a couple of clicks, based on your own docs, videos, research, and news - or try creating a podcast from your LinkedIn profile.
• Key features: Uses Gemini 1.5, it's in beta and free for users with a Google account.

You can access NotebookLM here (you'll need that Google account)

If you want to learn how to master AI tools and processes we've got a free course you can get started on right away here

AI IN B2B : LinkedIn Live Event 10th October

AI is transforming B2B marketing, but success depends on knowing where to apply it for maximum impact.

In this webinar, we'll show you how to strategically implement AI to keep your brand competitive and ahead of the competition.

What you’ll learn:

1. How to Maximise Efficiency Without Losing Your Brand’s Soul Automate the right repetitive tasks while keeping humans in the loop.
2. How to Make Data-Driven Decisions That Elevate Your Strategy Turn data into actionable insights, enabling smarter, more precise marketing.
3. How to Personalise at Scale Without Sacrificing Authenticity Leverage AI to deliver tailored experiences, without losing brand TOV.

We’ll also cover how to overcome the fear of AI, address team concerns, and create a culture that embraces AI opportunities and more. 10th October at 1.00pm BST.

You can Sign up for the event here

WHATS NEW - Trends and Insight Shorts

> California rejects AI safety law

> Microsoft's total recall

> Google hire researcher for $2.7 billion

> UK Amazon & Anthropic deal closes

> IBM has 8 times more AI patents than Apple

G3NR8 is an impact consultancy for the exponential age. We help organisations figure out the highest impact areas to use AI for maximum impact.

Work with us to:

• Develop your AI strategy and policies.
• Create a competitive advantage using your proprietary data.
• Automate repetitive tasks.
• Gain actionable insight from data.
• Train your teams - we've trained 120+ large organisations in advanced generative principles and implementation.

Drop us a line for a chat about productivity gains, cost savings and how AI can power growth in your organisation