WTF are Ecosystems? How Partner Hacker helps tech companies PartnerUp!
Vince Menzione
CEO, Ultimate Partner? | Podcast Host, Ultimate Guide to Partnering? | Sparking the Ecosystem
Partner Hacker Jared Fuller Joins Ultimate Guide to Partnering?
Software is eating the world. This decade of the ecosystem is marked by rapid growth and acceleration of SaaS applications, with experts expecting us to reach over 1 million SaaS solutions by the end of this decade. A person at the center of the movement to get more early-stage tech companies to achieve their greatest results through partners and ecosystems joins Ultimate Guide to Partnering?. Jared Fuller tells us WTF is an Ecosystem? And how Partner Hacker helps tech companies PartnerUp.
In Jared's Words
Passion is the primary ingredient of my being. I am a market/product-led entrepreneur with an obsession for startups that delight customers, create ecosystems, connect marketplaces, and accelerate undeniable shifts in human behavior.
I love transforming companies into change agents that forever alter the course of markets and building teams whose careers are transformed by the audacity of our goals. Back-to-back unicorns (PandaDoc, Drift). Awarded as Entrepreneur's Top 10 Most Innovative Sales Leaders.
As an advisor, I help startups achieve a market-product fit, go to market, sell predictably, create industry-leading partnerships that move markets & define categories, and build concrete visions surrounded by intentional cultures.
As a human, I help individuals manifest meaningful careers in startups & technology. Father, husband, 5x startup founder, board member, advisor, all-around SaaS geek, endurance runner, and futurist (spare time = thorium reactors, quantum theory, and long runs). Host of PartnerUp a top-rated podcast on partner ecosystems. Contributor to columns for Inc, Entrepreneur, HuffPo, HubSpot, SalesForce, Drift, and guest lecturer to USF MBA program in Marketing.
What You’ll Learn
Quote From This Episode
“As we get more conviction at this moment together, something very interesting start starts to happen. As you get a conviction, you start to get more passionate, you get more curious. And then all of the sudden information and things are on your side. And you can have that hard conversation with your CMO CEO and private equity and SVP, whomever the heck it is, and guess what they're doing right now. They're listening for the first time ever...“
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PartnerTap?is the Founding Sponsor of Ultimate Guide to Partnering. PartnerTap is the only Partner Ecosystem Platform designed for the Enterprise. Their technology makes it easy to align Channel Teams with automated account mapping, letting you control what data you share while building a partner revenue engine.
Let’s go from connectivity to connection, from relevance to legitimacy
2 年Vince Menzione software indeed is everywhere and is just a tool. Growth for the better or for the worst depends on the data available and how in the action data is leveraged upon. So both legal and legitimate use should be a true concern taken care of by ‘expert’ eco systems. Therefor I see values as an important topic binding people within ecosystems. Jill Rowley I see more people getting more reluctant towards higher levels of technology/data evolutions they sometimes are forced into. So yes there is too a ‘duh’ phase risk that may be triggered outside the ecosystem. Ps: I am a big believer in the value technology can provide but expectations created are sometimes based on shallow assumptions about customer, patient and citizen behavior. Eg End-user adoption goes beyond perfection and enduser-friendliness. Despite all the ‘process execution’ journeys developed still too much inside-out thinking.
Let’s go from connectivity to connection, from relevance to legitimacy
2 年Maybe it should be ‘echo’ system if a particular conviction starts resonating in the minds of other people too. ?? Anyway if people become eager to identify themselves with a same goal, project, product … or value, once leveraged upon this can lead to awesome reciprocal facilitation that makes goals achievable without external help. If done properly and consciously about what binds the people in an ecosystem, the ‘wow’ will be resilient and lasting goal after goal.
CEO, Ultimate Partner? | Podcast Host, Ultimate Guide to Partnering? | Sparking the Ecosystem
2 年Listen on one of your favorite platforms here https://podfollow.com/ultimate-guide-to-partnering/
24 years in B2B SaaS GTM at Salesforce, Eloqua, HubSpot, Marketo. Category Creation. Thought Partner. Advisor. Customer Obsessed. Partner Obsessed. LinkedIn Member #320,966
2 年We’re currently is the “wow” phase of the decade of ecosystems. We’ll quickly get to the “duh” phase, and more quickly then we did with marketing automation. #TooMuchTech #NotEnoughPartnering #ConvictionIsContagious