WTCE focus on ASIA for 2024
Jeremy Clark
International Catering & Hospitality Consultant. CEO of APOT - Asia Pacific Onboard Travel. Writer, Chef, Judge, Worldchefs PAX International Asia Correspondent. Member Malaysian F&B Executives Assc.
WTCE, the leading global event for inflight catering, onboard services and passenger comfort, is making Asia a key regional focus for its 2024 campaign in a bid to enhance the event’s appeal to potential visitors from the continent by highlighting the benefits of attending for Asian airlines.
?With the Asian aviation industry expected to make a huge resurgence in 2024, particularly in the business travel sector, the organisers have released a report – in partnership with Asia-based Airline hospitality consultant Jeremy Clark – looking at Asia as a regional and global travel powerhouse.
?The report highlights how Asia, while initially slower to recover travel-wise from the effects of the COVID pandemic, is now picking up pace and looks set to continue this growth into 2024. According to SSCR rates (Scheduled Seat Capacity Recovery) Lion Air and Air Asia have seen recovery at 99% and 70% respectively and Singapore Airlines, 81%, Malaysian Airlines, 85% and Philippine Airlines, 87%[1]. By 2025, current predictions suggest 750m passenger journeys to/from Southeast Asia which would be 50% 2019 numbers, and by 2040, this is expected to be 1.2billion[2].?
?While the vast majority of travel is for leisure purposes and inter-regional (meaning low cost carriers are picking up a larger proportion of the recovery), the business travel market is also expected to make a huge resurgence with the return of face-to-face meetings. This will likely propel further growth in the ever-popular business class sector.?
?When it comes to onboard hospitality, Southeast Asian carriers have long held a reputation for good food and service, something Thai Airways in particular prides itself on. According to CEO Khun Chai Eamsiri “the airline is committed to regaining and re-building its heritage and taking its rightful place as one of the region’s premier full service carriers in all classes.â€
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[1] IATA
[2] IATA
A thrilling and insightful read Jeremy, it was a pleasure having this report produced and should be very illuminating for the #travelcatering and #onboard industry ??
Publisher at Pax International, Pax Tech and Global Travel Retail magazines
1 å¹´Excellent report Jeremy
Food & Beverage| Business Development| Airline Catering
1 年Interesting ?? … Good days ahead for Asia , South Pacific airlines only ? What happens westwords and North America. Decline in inflight services or more of sales on board concept. Let’s wait n watch.