WSL Broadcast Consumption Up 285%

After the first year following its deal with Sky and BBC Sports, the WSL contributed 140% of women's football viewership in the UK in the first part of 2022.

Almost a third of the UK population has watched women's sports in 2022, compared to 8.8 million at the equivalent stage in 2021.

“These broadcast figures demonstrate once again the growing demand for women’s sport in the UK and the increased visibility being provided by UK broadcasters to meeting audience needs,” said Tammy Parlour co-founder and chief executive of the WST.

At Football Media we help our client brands secure partnerships with our associated women's football clubs and teams.

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