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TOP NEWS
A Success Story in Brazil's Indie Newsletter Boom?- Gaía Passarelli, a former MTV host and media personality, has become a standout name in Brazil's burgeoning newsletter scene. With the launch of her newsletter, "Tá Todo Mundo Tentando" (Everyone is Trying), during the pandemic lockdown, Passarelli exemplifies the rising trend of independent media and direct audience connections among writers and journalists in Brazil's digital media landscape.?
4 Key Lessons from the Fortune?-?The esteemed U.S. business magazine approaches its centennial milestone; Chief Customer Officer Selma Stern shares her startup-like journey in building their subscription business. Discover her valuable takeaways from the dynamic U.S. media market and her refreshing perspectives on outdated publishing beliefs.?
Elon Musk Unveils Twitter's Bold Rebrand: Introducing "X"?- A seismic shift is underway as Elon Musk leads Twitter into a brand revolution, bidding farewell to the iconic blue bird logo and embracing the enigmatic "X." In a bold move towards creating an all-encompassing "everything app," Musk's "X" embodies the essence of uniqueness and imperfections. With tweets soon to be referred to as "X's" post-rebrand, Twitter's transformation promises to reshape the social media landscape.?
Nation Media's Bold Journey to 500 Million Engagements?- Kenyan legacy media group, Nation Media, aims to become Africa's top news destination, targeting a remarkable 500 million daily interactions across digital platforms. Despite print dominating current revenues, their determination to tap into wider African and global audiences drives this transformation. As Pamela Sittoni, Group Managing Editor, affirms, "We know it's audacious, but we think it's achievable."
Despite challenges like limited visibility and paid verification features on Twitter, news accounts remain pivotal for media outlets and journalists to connect with their audience. Erika Marzano, an Audience Development project manager at DW, shares her?successful experience of growing a news Twitter account?in under two months, underscoring the platform's enduring importance for news media.
The Wall Street Journal (WSJ) launches a limited-run newsletter?featuring archived content, exploring "7 financial crises that rocked the US." This series offers an authoritative and captivating look at major corporate misdeeds from the past century, catering to new and existing readers. Standalone newsletters have been successful for WSJ in the past, making this new series an engaging and riveting read for all. We're eager to see how the archive content strategy works for them.
Meta's new Twitter competitor, Threads,?witnessed an influx of brands seeking attention on its platform upon its launch on July 5. However, since then, the app has experienced a significant drop in traffic.
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IN THEIR OWN WORDS
ICYMI LAST WEEK: We recently attended the?Association of Alternative Newsmedia Conference?with publishers nationwide. Here are some of the key takeaways:
Partnership Beyond Software:?Publishers are seeking more than just software. They're looking for comprehensive solutions and guidance in a rapidly expanding market with countless tools. The key takeaway? Forge meaningful partnerships beyond mere tool provision, focusing on holistic digital strategies. ??Psssst.?We can help?you with that!
Harnessing the Newsletter Power:?Newsletters, when done right, can be a potent revenue stream. Successful case studies, like that of the?Chicago Reader, highlight the potential for well-curated content. Good content and smart delivery methods can drive reader engagement and monetization.
Riding the Wave of Content Trends:?Staying ahead of content trends is crucial. Publishing content on trending topics ahead of the curve can significantly increase visibility on search platforms. An example to emulate? A Juneteenth article published in early May garnered significantly more visibility than later-following trends. Bottom line; publish as early as possible.
AI Content in Google's Good Graces: Here's some good news for all AI enthusiasts! Google isn't negatively ranking AI-generated content, provided it's useful and meaningful to users. So keep creating, innovating, and delivering great stuff – no matter how you do it.
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