The Wrong Side Of Marketing: AI. When Everyone Shares The Same Thing.

Marketing is dead.

That was the title of an article in 2012 by the Harvard Business Review.

The article shared the new scenario that in 2012 was at its beginning and is now where we live every day.

Even if the title was clickbait, it was the synonym of a change.

A change that added so many channels to attract prospects and convert them into clients.

Like every change, it is scary initially, but there are so many companies that, thanks to this change, thrived and are continuing to thrive.

But nowadays, AI is bringing another change.

A vital change can transform the market of marketing agencies.

The problem is, as happened in 2012 that some people think they have found the best way to make money without working because AI helps.

The reality starts to be in front of our eyes.

If you open Instagram, Facebook, and LinkedIn and scroll your feed, you’ll find many equal ads.

Here are some of them.

Each ADS shares the new approach, or better, the new way of doing things.

A new way that is shared between them.

It means automatically, it is not a new way.

It’s a trend.

And being a trend, it immediately identifies that if everyone is using the same approach, how will it be possible to exit the crowd?

Let me give you an answer: impossible.

You will finish inside the battle with the others, and you’ll disappear like the others.

Does it resonate with your marketing plans?

I don’t think so.

Or better, it should be against what marketing is and should be for your company: A way to market your services to people interested in them by leveraging your unicity.

How can your uniqueness emerge using something that all companies are using?

Impossible.

People will skip your ads because they will be in the same categories as your competitors.

B.S. Category.

AI is an ally, and it’s really powerful, but it needs the help of a professional.

What happens if the professional is not a professional?

It happens that you see the same results I attached above.

Everyone shares the same thing.

And that’s terrible.

Especially if you are paying for it.

Let me say that nowadays, being a small entrepreneur, it’s easier for some aspects, but it isn’t for others, like the marketing side.

It seems that outside, we are surrounded by marketing experts when the reality is that between templates and AI, we should evaluate them carefully.

The problem is touching everyone.

Even for me, as marketing agency owner, believe me, it’s not easy. I’m always checking that the content produced, the images, and the campaigns (online and offline) are not a copy of someone else or, better, a bad copy of someone else.

Even if I contemplate the use of AI, what I require from my team is to leverage its power: the capability to offer faster content creation, market analysis, and ad creation that can be adapted using the human mind educated about marketing.

Only in that case is it possible to use AI.

As you can imagine, it requires knowledge of marketing that cannot be acquired by reading a simple book or participating in a course. It’s a type of knowledge that requires years of experience, years of studies, and years of market tests.

Too many things that seeing what people are sharing seems not to be perceived.

But why am I telling you that about marketing if you are in waste management?

I’m telling you that because this trend is also affecting your field.

I’m sure that you’ll be tempted to click an AD or use a QR code with your smartphone thinking to find the solution to market your services.

As shown in so many memes online, the reality is completely different from what they showed.

In the ad, they showed you a new, easy method to obtain results thanks to their new process, as shown in the above screenshot; the reality is that this new method is a copy of another one applied by someone else, first thing and most importantly it’s a method that doesn’t fit all companies.

You know better than me what your company’s challenges are and how tailored the approach should be to solve them.

How can a method not crafted on your company’s needs should work?

Honestly, I cannot.

Personally, I was finishing in the same tunnel of a method crafted for everything.

And you probably remember some landing pages we used in the past around it.

Well, I stopped those pages.

I removed that approach.

My marketing agency is focused on the specific needs of your waste management company, and it’s focused on the characteristics of your business. That’s the reason that limits our number of customers per year, but in the meantime is the thing that characterizes our approach.

We are a bespoke marketing agency.

As a tailor makes bespoke suites, we make marketing strategies bespoke.

What does that mean for you?

It means your marketing will be managed in a way designed and structured by your company. As an internal marketing department does.

And if you don’t have experience with an internal marketing department, let me give you the details here:

– A marketing department analyzes the market and your positioning on it, identifying what your competitors are doing, how they are doing it, and what type of marketing they are using to market their services;

– A marketing department identifies your target audience, dividing it into different types of avatars with the goal of crafting marketing campaigns that make them resonate with your services.

– A marketing department crafts marketing campaigns using the channel or channels that work better with your target audience. They cannot waste your money and time marketing your services on platforms that are not aligned with the ones where your potential customers do research for your service.

– A marketing department works for your company to increase the company results because part of these results impacts its department budgets and revenues.

That’s what we do at Marketing4Waste.

Now, you can continue to use the agencies sharing the same “different method,” or you can decide to activate a marketing department in your company, even if we stay outside.

It’s up to you.

Remember what I shared above: how can the same method offered to all companies bring you outside the masses?

It cannot.

Book a call with us by clicking HERE .

All the best

Sam