WRN News volume 35
Unlocking the Power of SWAG: Why Lead Magnets Matter
SWAG—Stuff We All Get—is more than just free goodies; it's a powerful tool in your networking arsenal. SWAG serves as an effective lead magnet, drawing potential clients or partners to your brand and leaving a lasting impression. When done right, SWAG not only promotes brand recognition but also enhances your credibility and trustworthiness.
Lead magnets like SWAG work by offering something of value in exchange for a potential client's interest or contact information. This exchange is the first step in building a relationship that can lead to future business opportunities. The key is to provide SWAG that is useful, memorable, and relevant to your audience.
At the upcoming Mastery of Networking 1000 event (https://www.masteryofnetworking.com/1000), participants will receive awesome SWAG from nearly 100 room hosts. Join us on September 21st.
This isn’t just about free stuff; it’s about creating a tangible connection that attendees will remember long after the event ends.
Incorporating well-thought-out SWAG into your lead generation strategy can significantly boost your brand’s visibility and help you stand out in a crowded marketplace.
So, get ready to grab some SWAG and watch how it opens doors to new opportunities!
Networking Tip of the Week
The Power of a CRM in Networking
A CRM (Customer Relationship Management) system is your secret weapon in networking. Here’s why:
Incorporating a CRM into your networking routine ensures that you maximize every opportunity and build lasting connections.
Member spotlight: Derryl Kostynuik
When it comes to marketing and design, it is important to find the ‘best fit’ creator to meet your needs - someone who understands your value and impact on your market and can help your products and services to stand out.
A serial entrepreneur who loves to create, innovate, design and illustrate, Derryl’s background in graphic design and illustration led him to marketing, where he started his first company at the age of 23 years.His real education, he says, began by understanding how the business world operates and to this day, he continues to learn and improve his skills, to better serve his clients.
Derryl’s company, Pencilwork Studios Limited, is based in Calgary, Alberta, from where he serves clients by analyzing their marketing materials against their competition to provide a marketing position to help them stand out against their competitions.
You can reach Derryl at [email protected] or call him at
1(403)617-6240. It will be a conversation you will enjoy!
领英推荐
A Message from Our CEO...
Tech-Savvy Success: How Small Businesses Are Winning Big in the Digital Age
Technology has been a real game-changer for small businesses, flipping the script on how they operate and compete. Remember the days when you needed a brick-and-mortar store to reach customers? Now, a sleek website, well-managed social media account, and CRM can put your business on the map alongside the big players. The playing field has leveled out, and tech is the great equalizer.
For starters, cloud computing has opened doors that used to be locked tight. No more hefty investments in servers and IT staff—you can access everything you need online, from accounting software to customer relationship management tools, all for a fraction of the cost. It's like renting the fanciest office in town without the sky-high rent.
Then there's e-commerce. Setting up an online store is easier than ever, and it's not just about selling products anymore. You can create an entire customer experience online, with personalized
recommendations, loyalty programs, and even AI-driven chatbots
that make your business feel open 24/7. It’s like having your best salesperson working around the clock without coffee breaks.
Social media is another powerhouse. With some creativity and hustle, you can build a community around your brand, engage with customers directly, and get your message out to thousands—if not millions—without spending a fortune on advertising. And let's not forget the power of data. Analytics tools let you see what's working and what's not in real time so that you can pivot faster than a startup in Silicon Valley.
In short, technology has torn down the barriers that used to keep small businesses small. Whether you're looking to scale up or just make your day-to-day operations smoother, the tools are at your fingertips. All you need is the vision and the drive to make the most of them. At WRN, we provide the tools, training, and support to give our members the technology advance to succeed.
Ethics at the Core: Why WRN’s Affiliate Program Stands Apart
In today's rapidly evolving business landscape, where trust and ethics are more crucial than ever, the World Referral Network (WRN) is committed to setting a higher standard. Our Affiliate Program is not just about connecting members with top-tier products and services; it's about ensuring that every partnership is built on ethical integrity.
At WRN, we champion ethics in business not only because it's morally imperative but also because it's strategically advantageous. Our commitment to ethical leadership means that we carefully vet every company in our Affiliate Program to ensure they meet our high standards.
This dedication to ethics guarantees that when you engage with our affiliates, you’re not just accessing quality products; you’re partnering with businesses that uphold the values of trust, accountability, and social responsibility, giving you a strategic edge in the market.
Why is this important? Because trust is the cornerstone of any successful business relationship. Research shows a high-trust environment increases employee engagement, productivity, and loyalty. The same principles apply to business partnerships.
Knowing that your affiliates are committed to ethical practices strengthens the bonds within our network, fosters
long-term success, and protects everyone involved from potential legal risks or reputational damage.
By joining the WRN Affiliate Program, you’re aligning yourself with a community that values ethical excellence. This enhances your business’s reputation and ensures that you’re part of a network where trust and integrity are non-negotiable. In a marketplace that increasingly values social responsibility, this commitment to ethics sets WRN and our affiliates apart.
So, when you engage with WRN’s Affiliate Program, rest assured that you’re not just unlocking new profits and partnerships. You’re doing so in a way that champions the highest ethical standards, enhances your business's reputation, and ensures that you're part of a network where trust and integrity are non-negotiable. This commitment to ethics is what sets WRN and our affiliates apart, and it’s good for business, good for your reputation, and, most importantly, good for your peace of mind.