Written by Real Humans
Elizabeth Cooper McFadden
Entrepreneur + brand strategy expert @Novella Brandhouse specializing in leading businesses and organizations through brand development and marketing communications.
Hello friends,
In case you ever wondered, I really do write this letter and along with the Novella team, all of the content in this newsletter. It’s written by real humans, based on trends we are seeing in the industry and real questions from clients and potential clients. I think that’s how we keep it fresh and relevant.
While AI is useful for some things, we do not use it to create content. But like many businesses, we are integrating AI into some of our processes and automating simple tasks. In terms of marketing, design, and branding, we are exploring ways to add AI to our toolbox.
In today’s newsletter, we feature new work for Aspire Aviation, AI's impact on business communications, plus our latest Mini Mic convo.
Aspire Aviation
Fasten your seatbelts. We're excited to announce that our work with Aspire Aviation is now live in the world! From brand strategy and design to a full website build, our team has loved giving this Kansas City-based flight school a new home. Get ready for takeoff and join us in giving Aspire Aviation a round of applause on their new launch.
AI's Impact on Business Communication and Sales
As a team deeply immersed in social media both professionally and personally, we’ve noticed a growing buzz around AI from creators and businesses alike. However, a TikTok?video?recently caught our attention, sparking thoughts on the emerging trend of in-person communication and sales.
As AI becomes pervasive in business communication, will pitches and emails start to sound the same? Could success increasingly hinge on face-to-face interactions as a result? And if so, how do you get someone’s attention to get that in-person meeting? How do you make your emails and digital outreach stand out? ?
领英推荐
In today’s world, people are yearning for personality and personal connection. By infusing your brand and message with a personal touch, you can create more meaningful connections with clients, leading to greater success. Standing out with authentic marketing and thought leadership builds trust leading to in-person opportunities with clients. These face-to-face interactions are invaluable for truly understanding each other, achieving shared goals and ultimately, making the sale.
Our team is back on the mini mic. This time, Lily joins us to share her insights on trends in design. While following trends can be alluring, standing out in your field is crucial. Tune in to hear Lily's unique perspective on navigating this balance! Watch here.
I'd love to hear your thoughts when it comes to AI, your brand, and your marketing. Leave a comment or send me a message.