Writing a Winning Startup Press Release (Guide & Templates)

This post was originally published in?technext.it?See the post here: Writing a Winning Startup Press Release (Guide & Templates)

You are launching a new tech startup or any business, and you want the world to know about that; what’s the best way to do that? You are reading this article, so you already know press release is your answer. But there are some questions, are all press releases publish-worthy? Why should a newspaper publish about a business no one know about??

They know today’s unknown startup may someday shift the industry and impact millions of people. Do you believe your business may ultimately impact the industry? I’m guessing yes; now it’s time to make people, and most importantly, the editor, thinks the same thing.

For that, you need to write a killer press release, and in this article, we will outline how you can write a publish-worthy press release about launching your startup, provide you with a free template, and last but not least, include a few real-world examples of startup press releases.?

Getting Started: Press Release Basics

Before we dive deep into this topic, let’s get to know what press releases are and why companies or startups publish press releases.?

What Is A Press Release??

A press release, also known as a news release, is an official statement or communication issued by a business,?organization, or individual to the media for the purpose of announcing major events, news, or developments.

The Goal Of A Press Release

The main purpose of a press release is to generate news coverage and make people aware of an event or piece of news that a company, organization, or person wants to spread the word about. Some of the specific goals of a press release could be:

Announcing a new product, service, or initiative:?The press release can help build excitement and generate interest in the new offering.

Highlighting a significant achievement:?A press release can help successfully showcase a company’s success or achievement, such as receiving recognition or winning an award.

Responding to a crisis or issue:?Companies are often caught in conflicting situations.?In such a crisis or controversy, a press release can help a company or organization provide an official statement or response.

Promoting an event:?A press release can help generate attendance and interest in an upcoming event, such as a conference, fundraiser, or launch party.

Overall, the goal of a press release is to communicate news or information to the public or target audience.

Understanding The Structure [And The Free Press Release Template]

A press release’s structure is already established. For years, everyone has been following the structure. You don’t have to be particularly imaginative while drafting a press release; simply stick to the pre-defined structure. If not, the journalists may send it back to be revised or even reject your press release.

Here are the six fundamental parts most press releases includes –?

Headline?–?

Your headlines should attract readers’ attention and briefly explain the release’s main topic. So, a headline needs to be short, accurate, and to the point.

Summary-?

The first paragraph of the press release. It should include the most significant details about the announcement. You need to answer the “Five W’s” of Who, What, When, Where, and Why in summary.?

Date and location –?

You need to include the date and location of the announcement in this section. You can also include the name of your company here.

Body:

The press release’s body elaborates on the summary’s key points. You provide additional details, quotes, and relevant information about the announcement in the body of the press release.?

Boilerplate-?

The Boilerplate is just like the about us section, where you summarize your company’s activities, such as the company’s history, mission, achievements, etc.

End?–?

You need to end the press media you submitted to the press release with “###” in the center at the bottom to prevent unnecessary text from being published.

These are the basics of the press release structure. If you want to know more, Download our press release template.

Writing The Startup Press Release

Press releases let your organization manage its story and social media and enhance SEO. You can find writing a press release intimidating because they are tricky to write, but the truth is you can create a successful press release with practice. This section will help you to identify some common mistakes to avoid and some tips to adopt while writing your press release.?

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