The Writing Is On The Wall

From C-suite offices to prestigious universities, peerhatch leads the way in transformative next-generation writable wall surfaces that support organizational collaboration and aesthetic appeal.

By Daniel Coats, California Business Journal

When you think of dry-erase whiteboards, decades-old models used in many schools and some workplaces might come to mind.

But Southern California design visionary Kelly Taylor, founder and CEO of Long Beach-based peerhatch, is reinventing whiteboards as an innovative solution for today’s professional environments with massive durable surfaces emblazoned with organizational logos or other engaging graphic images that can be integrated into the physical architecture of buildings.

“We are able to help a property achieve something that no other property has achieved,” she says. “Today, it isn’t about customization, it is about personalization. Our walls are personal.”

This is the essence of what Taylor calls “WOWification,” making for incredible experiences that enhance professional collaboration, property optimization and user experiences.

Taylor, who is also the CEO of Metropolitan West, a provider of interior graphics and solar-control window film, began her quest for architectural design improvements in 1992, when she debuted anti-graffiti window coatings for businesses in Los Angeles.

In her bid to improve the design of local workspaces, she was struck by the presence of unattractive and hard-to-clean writable walls in many professional spaces that were part of multimillion dollar design projects.

She resolved to develop a solution, which would ultimately become the vision for peerhatch, which she launched last year.

Read the rest of the article here https://calbizjournal.com/peerhatch-kelly-taylor/