Writing & Publishing A Book Wrong Is Like Un-Toasting Over-Toasted Toast
One of humanity's great truths is that writing and publishing a book the wrong way is like trying to un-toast over-toasted toast.
Because you can't. Specifically, I'm talking about lots of books that are written by coaches, speakers, coaches, consultants, and small business owners. Books that are intended to position that person as an expert. As a thought leader. As an influencer or an authority.
But so many of the books are like over-toasted toast. They're published and nothing happens. Few book sales. No leads. No clients. No speaking gigs. No consulting opportunities.
NO IMPACT ??
Why? They are over-toasted. That usually means (one or more of the following)...
So what's the answer?
In a nutshell, you're better off not overtoasting the toast. (Yes, this applies to your book and how you're publishing it.)
And in this free training, you can learn the keys to making that happen.
领英推荐
Just click the image above and register for the training.
It's brief, it's valuable, it's no-cost... and there's a bonus!
Enjoy!
Cheers,
Ben
P.S.
If you have any questions about your book being over-toasted (maybe it's not), send me a message or let's chat here.
P.P.S.
Photo by Mishaal Zahed on Unsplash
CEO of Jetlaunch Publishing | 17x Bestselling Author | COO of Strategic Advisor Board | Jetlaunch Publishing | Building Million-Dollar Book Businesses
1 年Ben Gioia ("joya"), as a book publisher, I often see new authors making this mistake repeatedly. Most authors mistakenly write on a topic and in a way that is comfortable and familiar to them instead of what their audience might really need. How do you determine what your audience might really need? Ask them! Before you even outline your book, test your ideas on those people you're trying to serve. Schedule 20 interviews and talk to people on the phone or Zoom, not just email. That's how you'll figure out what they need and how you can provide that. Think of the power!
??Do, Delegate or Ditch With Confidence ??Practical Prompts For Better Conversations??Personal Performance and Workplace Strategy Coach. ?? Author ?? Motivational [email protected]
1 年I agree I see these mistakes happening and it is so important that you have clarity of what you want to say and why otherwise you can write the wrong book for now And it is not an easy or quick process which means not only money but valuable time is wasted
Authority Business Mentor; stand out and sell out with your unique signature solution (I.P.) ?? Design-Led Business Strategy, Online Offer Architect, Speaker, Author??Think-Tank Host??#divergentthinker??INFJ/ND/HSP
1 年oh I just know this masterclass will be soooo good!
Coaches, entrepreneurs, leaders, & speakers, small business owners, ? Impact ? Income ? Productivity ? ? Marketing Strategist ? Business Consultant ? Speaker ? Content Marketing ? Branding ? Personal Branding ? Messaging
1 年So true!! And you hit on a couple of great points that I would say apply to a lot of things! Like not speaking to your audience before creating - or not listening!
The Mental Wealth Strategist - Combatting isolation in the Workplace with the pursuit of positive Mental Wealth - Executive Coach, Speaker and Mastermind facilitator enabling more fun both personally and professionally
1 年Thanks for posting Ben Gioia ("joya") Enjoy Espania