Writing that perfect subject line to get the most opens: YAA Series (Yet Another Advice Series)

By Avi Kumar, CEO, KUWARE

You can have the best email campaign in the world, but it’s useless if your customer never opens your messages. Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Subject lines are today’s headlines that make them count!

Subject Line writing in a similar fashion as headline writing is primarily about connecting the potential audience. So it is important to understand the tribe of your Brand and what you are trying to convey.

But subject lines to emails have certain technical components if you will and can increase the probability of opening by following some true and tested guidelines.

Below are some tips which have worked for us based on millions of emails we have sent on our and clients behalf: Full article here>>