Writing Less, Reducing Scripts, and Conceptualizing More
Joseph Letke
Founder of various companies | Partnerships @ Goodsides and Insights @ Uppercentile
This is the third installment of the #accelerate series, shorter this week due to traveling.
Preface: I've been touring community colleges with my business partner on the video production side and have heard a few spoken philosophies in the same vein as "less is more." One could argue that this truism is already accelerationist. Converts and disciples of the code are everywhere.
While the optimization trend is to write faster, design with break-neck efficiency using templates, and so forth - I'm moving towards more conceptualization, (day)dreaming, and purposeful idea floating.
Call this the creative process, if you will. What's so amazing about it? For starters, speeds surrounding ideation / idea generation can be increased easily, and there are usually relatively low barriers of entry with little friction. You can also train that muscle to get faster...
It should exist at every stage and interstitial time allotment; in fact, maybe it should be the time chunk entirely, and we should let the technics (actually pounding the keys) happen between those gaps.
I think the breathing room between things is really good.
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A mindfulness towards gaps (and one that welcomes emptier schedules) is certainly generative, typically productive depending on the time of day, and allows for better concepts to emerge.
I don't mean idleness, thoughts that come from boredom, or mindless doom-scrolling Behance/Dribbble/Webflow/Pinterest until something inspires...
Something better that honors you, the work, and the client.
Similar ideas can be found in the collected musings of Sung Jang and Martin Thaler called 101 Things I Learned? in Product Design School. The format and saliency of the ideas are at odds, and wrestle in the margins at times, as the pocket-sized reader packs a punch! Perfect for ideation and exercises in creative thought.
If you have any other recommendations, reader, please drop those below!