Writing to K.I.S.S.
Sarah Cooke, MBA (she/her)
Strategic thinker integrating innovation, communications, and business and product development.
The purpose of writing is for your audience, not you. Stop trying to sound smart and use clear, concise language to help your potential clients better understand how smart you are.
Writing, particularly in B2B, is often filled with so much jargon, even people familiar with the subject matter can't figure out the meaning. Tech press releases are often the worst, favoring features and tech talk over clearly outlining the benefits for the audience - the latter, after all, is the purpose.
When your company is trying to attract new clients, the first thing you must do is make clear what you do and why and how you do it. When you cram in a lot of jargon, you simply create misunderstanding and overwhelm, which is not a position for buying anything.
#PR #pressreleases #B2B #creditunions #contentmarketing #socialmedia #contentstrategy #communications #creditunions #CUSOs
Proven SME: Marketing/Advertising, Website and Middleware Development and Federal Consumer Compliance. Located in Charlotte NC area.
10 个月Nice post, Sarah. Unfortunately, somewhat quixotian. Way too many people are of the notion that the world is anxiously waiting on their words. FWIW, I see this in too many survey questionnaires: questions are way too wordy and the number of questions is way too many.
CU Geek.??Sensei. Empowering women with CU SAFE. Walkability advocate.
10 个月I believe your thoughtful approach to avoiding the excessive overuse of industry-specific jargon and unintelligible terminology for a target audience average persona is a much-needed shot in the arm for business writers. Did I get it?