Writing Emails That People Reply To
Niraj Kapur
Overcome sales objections, ghosting, prospecting challenges and generate more sales. Personalised 1:1 Sales & LinkedIn coaching. Group Training also available. 30 years international selling experience.
Email is the most common form of business communication.
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LinkedIn Video gets me and my clients the highest response – 60% - with LinkedIn voice notes not far behind 55%. Cold calling is 5% while email varies.
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For industries I deliver training rin egularly like law, SaaS, IT, media and accountancy, it’s 20%, which is high. For industries I don’t know as well, it’s 5% repsonse, which is still high.
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So how do you write an email people reply to?
1.Avoid Cliches
? I Hope You're Well
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?? talking nonstop about what you do
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?? Here's my calendly link for you to book a meeting.
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Avoid these because you sound like everyone else. Your goal is to stand out and...
2. Get Their Interest
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?? the goal of an email is NOT to book a meeting. It's to stand out and get someone interested.
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?? mention something you read on their website or LinkedIn. Most people don't do this and it gives you more credibility.
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?? share insight that will help - most people don't do this.
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?? over 60% of emails are read on mobile. Don't have long sentences where you have to scroll along.
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?3.Understand How Business Works
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?? people are busy. Don't write long emails
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?? if you don't know someone and ask for a meeting tomorrow, then you don't understand how businesses work.
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Over 60% of emails are read on mobiles. Make your email easy to read.
4. Business is in the Follow-Up
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Most people don’t follow-up and when they do it’s with cliches like “bumping this to the top of your email.” Or “what are your thoughts on my email?’
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This isn’t good enough. Take your foot off autopilot and ask yourself, what will make this person open the email? This is why sales is a vital skill. It’s not just business conversion. You learn psychology, marketing, communication, LinkedIn, relationship building and so much more.
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What’s the best way to do business? The best way to do business is multi-platform; this includes LinkedIn voice notes, and consistent posting mixed with live events still generates the best results.
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5. Take Action
Nothing happens until you take action. It's the last day of the sales month and today will be crazy busy with emails. Make yours stand out with these proven tips.
I make Podcasts Fun, Easy, and Stress-Free for you???? Operations Leader by day ? Cricketer by evening ?? ? Top 10% of Podcasts in the ?? ? Speaker ? Podcast Coach for Busy Lives
1 年Keep emails short and easy to read on mobile devices. This is a crucial consideration in today's world where people are often checking their emails on-the-go. Thanks for sharing your insights, Niraj.
??Helping Chinese Sales Directors and Their Teams Get International Customers by Improving Sales and Marketing Skills.
1 年Great article Niraj Kapur - especially like your point that 60% of emails are read on mobiles - important to keep them short and focused.
40 Under 40 CPA Practice Advisor | Top 50 Women in Accounting | Helping B2A (Business to Accountant) companies and accounting firms increase their impact, influence, and income through leadership marketing. ??
1 年Great explanation, Niraj Kapur. "The goal of an email is NOT to book a meeting. It's to stand out and get someone interested." < So many people try to shortcut to the appointment, and then they get nothing in return.
Helping B2B sales teams increase sales with less effort! | Sales Trainer & Coach | MBA | Author: How to Sell Virtually
1 年Great advice, Niraj Kapur!