Writing a book is like a marketing secret weapon. ??

Imagine that one of your clients referred a friend to you and you’re trying to book that elusive but important first meeting.

Maybe you’re even approached a local business about coming to do an education series about financial planning and you’re trying to catch their attention.

Or you’re trying to win the business of a high-net worth individual who has been playing hard to get for months and months.

And then, each of those people receive something in the mail from you – a copy of the book you’ve written and published about financial planning, with your name and an impressive photo right on the front cover, personally signed with a quick note to them on the first page.

I bet you donuts to dollars that you do have their attention and will book that call/appointment/speaking event!

In fact, writing a book is an incredibly powerful tactic for marketing and lead generation, and yet I’d guess that less than 1% of 1% of 1% (on and on) have done so.

In my career, I’ve written about ten books myself and ghost-written probably another dozen or more for clients, and I can tell you that writing a book is an instant game-changer when it comes to growing your business.

Here's why:

• Instantly positions you as an expert and authority
• Builds trust with prospective clients and “pre-sells”
• Helps you stand out (and far above) from all of the other financial advisors (your competition)
• Serves as an ongoing promotional tool
• Opens up huge and unexpected opportunities for media mentions, appearances, etc.

The best part?

It doesn’t have to be overwhelming. You don’t even need to be a writer or spend much time or energy on this at all!

Enjoy this video about writing a book as a marketing tactic for financial planners and professionals, and I’ll bring you a few more tips to make it shockingly simple in an upcoming coming video!

In service,

Norm Schriever

7thWaveMedia.com