Writing a 21st Century Job Advert
Jamie Dillon
![Jamie Dillon]()
Jamie Dillon
I empower growing business with talent transformation strategy to better predict hiring outcomes through effective workforce planning and eliminate bottlenecks to achieve hires at scale.
Job advertisements over the last few decades have been written in a way designed to entice and attract the active job seeker. In today's current climate 'active' job seekers no longer exist. Job adverts need to be written in a completely different style and tone today to target the 'passive' job seeker.
The passive job seeker does not want to hear about how amazing your opportunity is, neither do they want a load of sales highlights about the role or company shoved down their throat. But why? I hear you ask! The reason is simple the passive job seeker ranks very highly on the job happiness scale and anything you try to sell them will leave them cold and un-enticed to your charms.