Writing 2024 together

The celebration of the Lunar New Year just finished so, although we’re heading to the end of February, writing some thoughts for the new year doesn’t seem too inadequate.

But first, 2023. A tough one. Almost 5 years into our servicing-the-tech-startups adventure, it was a redefining year. It made us take a hard look in the mirror, see what we’re best at and how to build on it. Appropriately for a company working with startups, we pivoted. We redefined as a brand advisory agency, building on our strengths - understanding what it takes for a product to transform into a brand and how to instrument it.?

From this position, this year we’re continuing to spread the knowledge about Perception Engineering, the power that comes from understanding that while a good product is a prerequisite for growth, it is not enough on its own; taking into account how others perceive the product is as important, for the big brands of the world, for the tech unicorns or the early stage startups looking to scale up.?

We put this knowledge to work for our clients, tech startups and legacy companies that trusted us with their brands.?

We’ll continue our involvement in startup communities, preparing workshops and webinars, mentoring, being a know-how resource for their members: Rofintech, Startupbootcamp, K2MATCH, GrowthMentor, The Startup Club. We’re also working with new prestigious partners, and we’ll share news soon.

Of course, we’ll continue to learn from Nordensa’s journey, our startup that will change the world of football.?

5 years ago, we began our tech-startup adventure in the US; then, we moved closer to home, in Europe. Now we’re taking a step towards Asia. Life leads and business follows, and Heraldist has now a player in Singapore.

On this note, may the Year of the Dragon see you soar to new heights and achieve your goals with strength and determination. Wishing you a year filled with joy, happiness, and abundance!

Let’s write together our 2024!