Writer's Guide on Writing and Publishing GMB Posts: Step by Step Visuals

Google My Business (GMB) posts are a powerful content marketing tool to increase your local visibility and connect with potential customers. Just like any piece of content, crafting and publishing a GMB post requires strategy—from choosing the right topic to adding engaging visuals and a clear call-to-action.

This quick guide will walk you through the essentials of creating impactful GMB posts that drive engagement and grow your business.

1. Choose a Topic

Start by selecting a relevant topic for your business. Some common types of GMB posts include:

• Announcements: Share updates, new services, or product launches.
• Events: Promote upcoming events with dates and details.
• Offers/Promotions: Highlight special offers or discounts.
• Products/Services: Showcase your products or services with descriptions and images.

2. Write the Post

• Be Concise: GMB posts have a character limit (around 1,500 characters). Aim for a short, clear message (150-300 words) that conveys value to your audience.
• Use a Call-to-Action (CTA): Include a clear action you want users to take, like “Learn More,” “Call Now,” “Visit Us,” or “Get Offer.”
• Focus on Local SEO: Use keywords relevant to your business, location, and services to enhance your local search visibility.
• Highlight Key Details: If promoting an event, include dates and times. For offers, mention the discount or benefit clearly.

3. Select or Create an Image

• Image Size: Ensure your image is at least 400x300 pixels.
• High-Quality: Use clear, high-quality images to grab attention. The image should relate directly to the post (e.g., a product photo or event banner).
• Keep Branding in Mind: Include your brand colors, logo, or fonts where appropriate to maintain consistency.
• Image Tools: If needed, you can use free design tools like Canva or Adobe Express to create professional images.

4. Access Your GMB Account

• Go to Google My Business and sign in using your business account.
• From the dashboard, navigate to the "Posts" section on the left sidebar.

5. Create a New Post

• Click "Create Post" in the Posts section.
• Choose the type of post you want to create (Offer, Update, Event, etc.).

• Write Your Post: Paste in the text you've written and double-check for grammar or spelling errors.
• Add Image: Upload your image by clicking the image upload button and selecting the appropriate file from your computer.
• Add CTA: Choose the appropriate CTA from the available options (e.g., "Book," "Order Online," "Sign Up").

6. Preview and Publish

• Preview the Post: Check how it will appear on Google Search and Maps. Make sure everything looks perfect.
• Publish: Once you’re satisfied, click "Publish" to make your post live.

7. Monitor Post Performance

• After posting, monitor your GMB insights to track the performance of your post (e.g., views, clicks, engagement).
• Update or Remove Old Posts: Posts expire after 7 days unless they're event or offer posts, so keep your page fresh by regularly adding new content.

By following these steps, you can easily create and publish a GMB post to keep your business visible and engaged with your local audience!

If you are a business owner looking for a GMB writer, reach out to my business email address: [email protected]