Writers deliver revenue, so work with us to get it done

Managers, engineers, CMOs, CFOs and others who have the pleasure (?) of working with us, please allow me to remind you that copywriters are straight-up revenue machines. With that in mind, here are a few ways you can help us help your organization. (Apologies in advance to the many folks who already get all this).

1) R-E-S-P-E-C-T: Don't call what we do 'dumbing down,' even if you're an engineer, which, yes, makes you smarter. If simple was easy you wouldn't need us.

2)? Use your words: Do not ask us to read your mind.

3)? Feedback part 1: Tell us when we done good. Praise helps, with dogs, kids and copywriters.

4)? Feedback part 2: Tell us when we done bad. We want to learn. Just don't be a butthead about it. Lead with what you liked, then get into the suggestions.

5)? Help us help you: When we ask questions that might strengthen the deliverable, do your best to accommodate.

6)? Trust us: If we suggest something off-script, give it a moment of consideration before running to hide behind The Usual Way. Readers (including sales prospects) often like different.

7) Partner up, pardner: You're busy. Dealing with us can be a pain. We get it. But think about how that content we're sweating over can be one of your best salespeople.

8) Give us the freedom to engage GenAI: This could actually involve extra time at first.

Editorial comment: Paying decently pays off.