Recruitment Trends
Suzanne Cartwright
Talent Acquisition Leader | Organisational Transformation | People & Culture | Building & training teams, processes and strategies | Licensed Master Practitioner & Certified NLP Trainer | Mindset & Communication Coach
Recruitment Trends in 2015
There are several major trends for 2015 and recruiters need to look at how they are recruiting talent:
Employer branding is growing in importance as the opinion of employees and how they see their place to work combined with the ease with which they can communicate this message. A company’s reputation as an employer is what will attract and retain talent. Employer brand is critical and needs to be built correctly and the message used by recruiters needs to be consistent and yet personal. The basis for employer brand should be honest and yet make the company stand out from the crowd. The trend is to move away from a “one size fits all” strategy. What attracts a marketing person to a company is different from what attracts a web developer.
The use of social media sites is changing as companies become more interactive and use social media to engage with candidates rather than just to advertise jobs. Once again, a personalised approach is the way forward – using different social media sites to approach different candidates. The content also has to be delivered in a way that the target audience will respond to.
The trend of candidates searching for vacancies on their mobile phone or tablet is growing and companies need to react to this by investing in mobile websites. It is essential to make applying for a job simple and fast from a mobile device.