WRITE A PERFECT INSTAGRAM BIO FOR YOUR BUSINESS -

In this article, I'm going to cover exactly how to write an Instagram bio that attracts the right person to your profile, tells your viewers/audiences what business you are in, who you serve, how you serve & gives them a clear CALL TO ACTION to take so that your business can start generating leads & sales in your business.??

With your Instagram bio, you only have 150 characters, so you have to be clear & specific. By being specific, means creating an immediate first impression on the reader’s mind as they read the first line of the bio. Here, you need to tell your viewers, “this is who I am and this is how I can help you solve a problem”.?

Most businesses don't do this and this is the number one mistake with bios. They make it about themselves. Don't do that. Make it about your target audiences. Thus, the first line of your bio should be X, Y, Z, [your business] helping [your target audiences] to do [ABC,].???

While writing the bio, ask yourself this - have I niched down enough? You do not want to talk to everyone but “ to a specific set of audiences "meaning, the more specific you can get about the target audiences the better results. That's where you're going to get the leads & then the sales & money. That's where you're going to get the revenue. So, don’t be afraid to niche down. Don't be super broad. You got to narrow it down. If this is resonating with you right now, don't feel bad, but get niche-specific with who you serve in your business so that they[target audiences] know that your business has the solution for them.??

The second line of your bio is the place to build some authority or what makes you stand out from your competition. What makes you the best choice amongst others, why should they choose you? What problems will you solve? That's what you're going to put here.?

Think about the business model, meaning this has to be a problem that keeps them [your target audiences] up at night. They're losing money, they're losing sleep, and you as a business are the one going to help them solve that problem. Hence the second line of the bio needs to make it clear why you're the best in your Industry. If you've got some experience under your belt, mention that. Highlight the number of clients your business served, the years of experience you have in that industry, the number of dollars you've helped your clients make. Get tangible and be specific here.

From a human psychology perspective, the more specific you are with numbers the better. Try to get, specific down to "the numbers" if you can.?

If you're new or a startup and you don't have years of experience or hundreds of clients, that's fine too. In that case, the second line should be "why YOU"?, How different are you from others. What makes you special. This could be - you have a particular business model or a system in place or you have a particular way of doing things. Maybe your work has been featured somewhere. If none of these apply then you're just "cool" to work with and that's what differentiates you from others, your competitors.

SO YOU HAVE TO TAKE SOME TIME TO THINK ABOUT THESE QUESTIONS.?

The third line of your bio is most important because it needs to have a specific "CALL TO ACTION". What do you want your target audiences to do????

Do you want them to visit your website? or go to your online shop? Or download a freebie, eBook or email you for a quote or DM you or click on a link that has a limited time offer. Whatever it is you need to specify why your target audiences should click the link in your bio. You need to give them a more "compelling reason" why they should do it. "What’s in it for them".??

So let's recap -?

• The first line of your Instagram bio should be - "I help [your target audiences] do [ write what that is]
• The second line could be what makes you unique or different; ie? [X amount of years in the industry]
• ?The third line is urgency-based CTAs eg - [there's a limited time offer]. These are powerful CTAs and can get people to DM you or go to your website to know you and your business better on your website.

Now let's look at 2?Examples of Instagram Bio Templates -

Instagram Bio template 1 -

First line - "Helping [target market] turn [problem] into [core benefit] as we discussed above.

Second line is -[X] clients served plus [X] [total results added up].or helped X clients generate x revenue.?

Third line - a clear CTA. That one thing that they're going to care about the most is that you have to offer a free or limited time offer that they can avail.?

Instagram Bio template 2??-??This one is for a "coach or coaching business".?

?The first line: Coach for [target market] looking to gain [core benefit].?

The second line: Featured in X, Y, Z plus X years of experience.?

In the third line DM me "ABC" for a surprise.

If your business is built off of connecting with people through DMs, you can drop in a little code in your bio to track and see how many people are going to DM you with that code. This will help you know exactly how many leads and customers are coming from Instagram.?

So, rewrite your Instagram bio & have a makeover and while doing so, be sure to send me a DM.?My Instagram handle is @creativepassion2020.??I'd love to check out your brand new bio makeover.?Follow me on Instagram for more such content.??

Deepali- Freelancer.

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