Write Less. Say More.
Trying to write more effectively, I found a good TED talk: How to Write Less but Say More from Jim VandeHei of Axios
He shares insights on how to get people to pay attention to what you write/say.
People on average pay less than 30 seconds to read an article, even after they chose to read it.
Get your article down to a few hundred words max. Be as clear as possible.
5 tips: