Write Contents The Right Way: How to Write Website Content That Converts

Ever wondered why some websites keep you hooked while others leave you yawning? It's all about the content. Crafting compelling website copy can sometimes be challenging, and today we're going to break down the essentials that I have learned throughout the years. We need to understand that content should always add value to our website and the person reading it. Imagine your website as a friendly conversation, not a dry lecture. While writing the content, you have to remember the magical acronym “E-E-A-T”, as the crawlers love it. This means that the crawlers love to look at experts who share their experiences to show their authority over a certain topic to build trust. While it is not possible to be an expert in everything, it is certainly possible to sound like one, and here's how you do it.

1. Know Your "Why"

Before you type a single word, ask yourself, Why am I writing this? Are you aiming to inform, entertain, or persuade? What action do you want your readers to take? Knowing your purpose is like setting a destination on a map; it guides your entire journey. Since you're writing content, it should be a mixture of all three. Nowadays, most people feel more inclined towards content creators who help them to increase their value, and that's something you should focus on, no matter how you want to deliver your content.

Before finalizing your purpose, consider doing preliminary keyword research. Tools like Google Keyword Planner can help you understand the search volume and intent behind potential topics. This ensures your content aligns with what people are actively seeking. Try not to use your keywords in every line, as it may be deemed suspicious. Try using the keywords in a normal flow to invoke authenticity.?

When you clearly define your purpose, you show experience in understanding your audience's needs. This is what? Google Keyword Planner looks like. You can access it using Google Ads. What Are Keywords?

Keywords are specific words or phrases that people type into search engines to find information about their queries. They help websites rank on search engine results pages (SERPs) by matching user queries with relevant content, making it crucial for a content marketer to be aware of them. Here’s a list of different types of keywords that you may need to work with. Short-Tail Keywords: Broad, one to two-word phrases with high search volume but high competition (e.g., “Shoes”).

Long-Tail Keywords: Longer, more specific phrases with lower competition but higher conversion rates (e.g., “Best running shoes for beginners”).

Informational Keywords: Used by people looking for knowledge or answers (e.g., “How to choose running shoes”).

Navigational Keywords: Used to find a specific website or brand (e.g., “Nike official store”).

Transactional/Money Keywords: Used by users ready to make a purchase (e.g., “Buy running shoes online”).

Commercial Investigation Keywords: Used when comparing products before purchasing (e.g., “Best running shoes under $100”).

Local Keywords: Focused on location-based searches (e.g., “Running shoe store near me”).

While setting your ‘Why?’ it is important to figure out which of these keywords will be your focus. Then try to find contextually similar words and add them to your content.?

2. Who Are You Talking To?

Think of your favorite chat with a friend. You know their interests and their language. That's how you should approach your website content. Research your target audience. What are their demographics, interests, and pain points? Use tools like Answer the Public to find topics that people are discussing relating to your keyword and try answering those queries to further show your expertise. A good content writer is like a chameleon; they change their colors according to the environment!

Answer the Public in action.

?Showing you understand your audience demonstrates expertise in your niche.

3. Spy in the Competition?

Don't reinvent the wheel. See what your competitors are doing. What topics are they covering? How are they structuring their content? This isn't about copying but about understanding the landscape. Remember, all good things are made from what already exists!

Use tools such as Answer the Public to find topics that people are searching for within your keyword/niche and then find others covering those topics. If there are very few people working on it, that means it has low keyword difficulty. Check the keywords and use tools like Moz and SEMrush to find the sites your competitor is using to acquire links that your team may use for backlink acquisition.

Analyzing competitors shows authoritativeness by understanding the industry standards and trends.

4. Hook 'Em from the Start

"You never get a second chance to make a first impression," and that's especially true online. Start with a compelling headline or an intriguing opening line. Make them want to read more. This is where knowing your audience helps the most, so does your research.

Try using your focus keyword in the headline so that you can receive the intended audience in an instant. The “H1 tags” are crucial for SEO, so make sure you take your time while making it.

5. Make It Easy to Read

People online have short attention spans. Use subheadings, bullet points, and white space to break up your text. Make it easy to scan and digest. You are not teaching a class; you're befriending a client. Use Hemmingway to check the readability of your copy. Remember, readability is one of the main things for on-page SEO.?

6. Guide Them

Don't leave your readers stranded. Add internal links to related content to keep them engaged and help them find more valuable information. Make your readers' lives easy, and they will remember you forever. Ensure to embed links within your content that point to related pages on your website.?

Ask your website developer to incorporate breadcrumbs if required.

7. Chat Like a Friend

Use a friendly, conversational tone. Try using direct speech; say, “You can contact us” instead of “We can be contacted.” Active voice makes your message clearer, more engaging, and easier to read. Write in the active voice and address your readers directly. Imagine you're having a one-on-one conversation. Personalize your content and make them feel connected to you.? Remember, it's not a lecture; it's a person you're trying to befriend.

8. Keep It Simple

Avoid jargon and complex sentences. Use short sentences and provide examples to make your content easy to understand. As legendary marketer David Ogilvy said, "Use language that is simple, direct, and to the point."

9. Catch Those Errors

Typos and grammatical errors can undermine your credibility. Proofread your content carefully before publishing. Tools like Hemingway can help in this process.

10. Tell Them What to Do

Use clear and compelling calls to action (CTAs). Tell your readers what you want them to do next, whether it's "Sign Up," "Learn More," or "Contact Us."

11. Show Off Your Success

Build trust by adding customer testimonials and reviews. Let your satisfied customers speak for you. This only applies to people who have reviews; don't just add fake reviews.

12. Make It Visual

Break up your text with images, infographics, and videos. Visuals can make your content more engaging and easier to understand. You can use tools like Canva to create infographics and other visuals that may attract readers as a beginner.??

13. Get Found: Optimize for SEO

As mentioned, use relevant keywords in your content, meta tags, and URLs. Optimize your images and add internal links to improve your search engine rankings. Try discussing a digital marketer for further optimization.

Optimizing for SEO shows trustworthiness by following best practices and providing valuable, accessible information.

14. Stay Fresh

Keep your content up-to-date by adding new sections, revising CTAs, and checking for outdated information. Fresh content keeps your website relevant and engaging.

Regularly updating content showcases experience and expertise by staying current with industry trends.

15. Master Pillars and Clusters

If you have paid attention to the earlier guidelines when creating content about a particular niche, you may have discovered that you can respond to several questions concerning a single broad niche or keyword. Now if you have written multiple pieces of content in that niche, it is time to connect the dots. Let's talk about content pillars and clusters. Think of it like building a library, not just a pile of books. Your content pillar is your main, super-detailed guide on a big topic, like 'Ultimate Guide to Home Gardening.' Your content clusters are all the smaller, related guides like 'Best Vegetables for Beginners,' 'How to Prune Roses,' or 'DIY Compost Tips.' Each of these cluster articles links back to your main pillar, creating a web of helpful information.?

This is the best way to show the search engine your expertise and authority over this specific niche using content.

In Conclusion

Writing effective website content is a blend of art and science. By focusing on your audience, providing valuable information, and optimizing for search engines, you can create content that converts. Remember, an algorithm changes, and so does ranking. To stay on top, constantly tweak your ideas and change things.

Content is more than just words on a page—it’s the voice of your brand, the bridge between you and your audience. If you’re looking to craft content that not only ranks but truly resonates, let’s talk!

I’m Kazi Tahsin Tanzim, and at Markxie, we specialize in content strategies that engage, convert, and grow businesses. Whether you need high-impact website copy, SEO-driven articles, or a full-content marketing plan, we’ve got you covered.