Write the Book: Build Business & Brand

US Bureau of Labor Statistics recently reported that Top Executive employment is projected to grow 6% in the next decade. While Employment growth varies by occupation and industry, top executives are expected to face strong competition for jobs.

Professional leadership and brand distinction gives executives an upper hand. Forbes recently covered the importance of community building networking for women executives. Best practices and Business Networks are both local and global and offer an important ability to connect and extend influence.

Too often executives try to build influence in a vacuum, not realizing the power of collaboration marketing. Look at Google and Amazon for just a few solid examples of collaborative business power.. Leaders must learn how to lead in strategy and community.

All great but how can an executive distinguish their brand, and attract like minded professionals that can redefine business opportunity and lead innovation? When looking for ideas to venture into other areas, or to seek out collaborative partners, it is the How To Technical Book Authors who are often first sought out to participate in think tanks, speak in events, give press interviews, or have an opinion on changes in industry. It is their transparency in who they are and how they structure business, that differentiates them.

The combination of connection to community, leading change, and authoring a book does much to rocket the author's thinking, and the industry they will inspire by publishing their book.

Here is the story of my friend, Denise M. Michaels a marketing professional. whose journey became a totally inspired lifestyle. Denise wrote Testosterone-Free Marketing with the woman business owner in mind to centralize her research in coaching over 1,200 men and women to innovate in new and natural marketing.

Denise had a serious profile in Marketing and subject matter expert in business how to and self help books. She has an ability to bring out the best in her clients to position their experts. She loves her work and her work is writing and empowers her community with public relations, marketing, creative writing, journalism, and business marketing.

• For 7.5 years worked with several New York Times #1 best selling author and Global Business Innovation Seminar Guru to market their books
• Mentored personally with 6 time New York Times Best Selling Author
• Testosterone Free Marketing became a business best seller that was sold in 13 countries word wide.

The best selling book explores step-by-step instructions to help getting your yin and yang (feminine and masculine) energies in balance to become unstoppable, empowered, confident and marketing savvy woman in business leadership.

How Denise created her success was based upon being her best. and helping others shine;

1. She had built a reputation as someone that helped her clients be very successful both in ghost writing best selling business books and coaching marketing services.
2. She was active in local and Global Business Networking, bringing her best self and collaborating with others
3. She realized the power of the Marketing Coaching Skills she had used to help thousands of others
4. She wrote a book that solved a niche challenge affecting her clients.
5. The book became a best seller that put her on tv, media talk radio, and newspaper interviews.

The elevation of her brand gave way to the creation of the International Book Writing Guild where she helps others to help make your dream or vision to help you crystallize the ideas that make your expertise shine and position you as a leader. Denise's unique experience and personal growth helped her to expand her expertise and helping others to write their books and helping innovation shine for others business. and why your service matters. Writing a book about your business helps you get clear about your business. She creates incredible adventures that help you get clear on your book and bring it to existence.

Denise M Michaels on; Facebook | LinkedIn | Twitter | YouTube