Write Before the Fight (Part 4)

Ahsan Wala and family were satisfied with the way family meeting was proceeding. A proper communication system was implemented – ensuring that all three siblings have the latest market and business information. Amna again played the leading role to facilitate effective interaction among the family members.

It was decided that all of them need to have a written vision – covering both personal and professional aspects of their lives. They all agreed to a deadline to ensure that they are held accountable for their actions. Since the vision write-ups had to be revised twice or thrice, the meeting deadline was extended.

Professional Goal

The day of siblings’ meeting arrived, Amna was excited to listen to the vision they have developed for themselves. Since Ahmed has practical exposure to deal with the business affairs, he was given the first opportunity to share his thoughts. He initiated the conversation by highlighting the importance of consistency of income which comes with the constant revenue generation. Therefore, he addressed the need of focusing on the expansion of market share, retention of clients and consistent customer support.

?Since Ahmed has been working with his father for the last three years, he has attended the meetings which his father use to conduct with their clients. Moreover, at the latter stage, those clients were passed on to Ahmed and he was serving them in the present time. Being the eldest among all the siblings, he wanted to continue heading the sales. He added further to his thought, “In addition to the shareholding in the company, there should be a performance bonus based on the appraisal. As in the formally structured corporation, there are strategically defined targets which are the subdivisions of main milestones, which is then stretched out to a three to five-year plan. Similarly, here in Ahsan Wala printing press, we should have our company's future target and accordingly, it will then be spread to the respective timeline.”

Personal Goal

Ahmed highlighted the importance of having sound financial ground and a diversified source of earnings. Accordingly, he highlighted the importance of saving and investing in different investment opportunities. In case, company shareholders decide to opt for profitable investment projects and choose to invest in some projects, then the company will be given priority. His personal goal is to attain financial stability at the early stage of his life so that he can focus on work and the growth of Ahsan Wala printing press.