Wrapping up Q1, 2024.
The start of 2024 has seen our team hard at work, channeling our collective passion and expertise into delivering exceptional results for our clients and partners. We are thrilled to share with you a glimpse into the achievements, insights, and initiatives that have led us through a very busy Q1, from the creative brand assets for Dhai Dubai Light Art Festival at Expo City, to the delivery of Tadweer's newest identity to shape the green development of its waste division..
As we navigate the evolving landscape of our industry, your support and partnership continue to inspire and drive us forward to achieve incredible experiences and results for your business.
Thank you for entrusting us with your vision, your aspirations, and your journey. As we embark on the second quarter of the year and come to the end of the holy month of Ramadan, we extend our warmest wishes to you and your loved ones. We hope you enjoy this edition of The Omnium and all the latest stories from our team.
Client Success Stories:
Dhai Dubai Light Art Festival : Expo City Dubai
How Omnia delivered a standout identity for elevating Emirati art to the global stage.
Dhai Dubai, in collaboration with Expo City Dubai, introduced the #DhaiDubai Light Art Festival, a pioneering initiative aimed at empowering and showcasing local Emirati artists specializing in the medium of light. A dedicated space was provided for Emirati artists to explore and experiment with light, celebrating the rich talent pool inherent in Dubai while nurturing its cultural heritage.
Dhai Dubai required a brand identity that would support their communications and marketing goals around the festival and bring Dubai to the global stage.
HOW OMNIA DELIVERED A STANDOUT IDENTITY TO ELEVATE EMIRATI ARTISTS TO THE GLOBAL STAGE.
Omnia used the festival’s overarching statement “Light influences Life” to develop a brand identity that would stand out and fit the festival’s spirit, whilst retaining the heritage of the Emirati culture.
The new identity encapsulates the profound connection between the spiritual and material worlds. In Arabic culture and art, light also holds symbolic significance. The day is marked by rituals, the call to prayer often taking place in the soft glow of early morning or in the transition between daylight and twilight, symbolising a shift from the physical world to a spiritual realm and providing a moment of peace and serenity. The art and architecture of this region are renowned for their exquisite use of light and shadow.
Geometric patterns, intricate arabesques and beautiful stained-glass windows allow light to filter through sacred spaces, evoking a sense of awe and wonder.
Omnia incorporated these geometric patterns, intricate arabesques and bold, vibrant colours of beautifully stained- glass windows to develop a brand identity that would mainly live on social media and digital platforms. The creative outputs were also easily adapted for bespoke merchandise available at the event.
Brand Mark and Assets
Omnia created a brandmark for Dhai Dubai Light Art Festival, which centered around the Arabic name, elegantly arranged in a vertical layout spelling out Dhai Dubai.
The design highlights kashidas to reflect the connection created between people and art through light. The elongation of kashidas artistically connects each letter through graphics inspired by cultural elements extracted from Mashrabiyas in Dubai, vividly conveying the essence of art, light, and movement.
TADWEER - HOW CAN TADWEER OWN THE REINVENTION OF WASTE TO REPOSITION IT AS ONE OF LIFE’S MOST ESSENTIAL RESOURCES AND A SOCIETAL ENABLER?
Tadweer – brand strategy, architecture and identity. Website phase 1
As Tadweer Group expands into new sectors, invests in new technology, and grows beyond the borders of the UAE, Omnia were asked to deliver a new identity to shape the new Tadweer and the green development of its waste division.
We undertook an intensive discovery session and peer landscape review to inform the new strategy for Tadweer’s shift to a circular economy with sustainable solutions. By weaving together the strategic drivers behind Tadweer’s capability expansion, technological investments and growth plans, the broader strategic context, the future ecosystem and strategic pillars – Omnia elevates the brand to uncover an entirely new paradigm in waste management.
The future of waste management will focus on sustainability and the circular economy, where waste is viewed as a valuable resource that can be reused, recycled or repurposed.
Brand Mark and Assets and Website refresh:
A new brandmark, fresh colour palette and imagery to support a modern, sustainable business were created and assets produced including social media templates and tools for website development.
Omnia were also able to transform this into a new fresh looking website for Tadweer which launched in March and is being further developed to enhance the customer experience and provide Tadweer Group with an online portal that will efficiently serve all their customer markets.
We move to Canada now and as our Toronto team start delivering successful projects for our local clients in the region, we introduce some of the key team and get to know them better:
Read full interviews here
Sitecore DX in Dubai 28 February 2024:
Omnia 's very own Adam Booth - Experience / Innovation, Technology, Brand and Jamie Graham showcased the story behind #COP28 and how we built a focal point for the world’s biggest climate challenge and delivered a high-stakes, low carbon digital experience using Sitecore .
The month-long climate change event’s digital success relied on a multitude of factors, using Sitecore technology and Omnia’s expertise to get the job done in only 12 months. We shared the challenges faced in delivering a low carbon website, under the watchful eye of the world and delivered an eye opening presentation to the Sitecore DX audience.
On the stand:
We also had some fun, sharing the 苹果 Vision Pro Experience with delegates. Visitors were able to try the headset out for themselves with tailored screens demonstrating how you can use the #AVP for banking applications, hotel 360 views and everyday spatial experiences.
Our next event takes us to Riyadh in May - for Transform magazine Live
If you are you interested in hearing about successful Client rebrands or refresh strategies, join us at Transform Live in Riyadh on 20th May where we will be showcasing the ARABSAT story from regional satellite provider to one of the largest global communications and space solutions providers. We will also be discussing the transformation of Mubadala Energy and discussing some of the work we have been doing with NEOM
Register here to secure your place
We are honoured to have received three special recognitions at the Sitecore Partner Awards gala dinner in February.
MEA Excellence in Solution Delivery
MEA Business Excellence
Most Innovative Global Event Experience for COP28
Congratulations also to Andiappan AR who received a Sitecore MVP once again for 2024.
PERSPECTIVES AND DISCUSSIONS FROM Omnia
CMS platforms can revolutionize your content creation, here’s how:
Desert Safari Fun
Those that work hard, play hard!
The Omnia team have been making time for some fun social activities this year and we headed to the desert in early March for some dune bashing, camel rides, fire dancing and team bonding. We have a wide team based all over the globe, but those in the UAE were able to come together to enjoy an evening of fun and entertainment on our Desert Safari.
A picture tells a thousand words, so we will let them ? do the talking:
International ? Women's Day
The 6th March also marks #InternationalWomen’sDay and Omnia would not be who we are without our awesome ladies (and gents!) making up a huge part of our team.
We treated the team in the Dubai office to some purple pampering to mark the occasion and enjoyed an afternoon tea and relaxing massage in the comfort of our beautiful Studio City offices.
THANK YOU FOR READING THE OMNIUM Q1 2024. If you would like to get in touch to talk with us and see how Omnia can transform your business, let us know:https://www.omnia.ae/contact-us