Wrapping up a Crazy filled Social Week

New week, new newsletter format for you to stay updated with the social media world ???

5 Social Media Updates

Ready to dive into the whirlwind of social media updates? The Social Spotlight has got you covered with all the latest gossip and trends.

1) YouTube is introducing a feature similar to X's Community Notes, allowing viewers to add contextual notes to video clips. These notes will be publicly visible. This update will enable viewers to add their contextual pointers to the clips.

2) Threads is enhancing its platform by integrating real-time Major League Baseball (MLB) scores, similar to its previous addition of NBA live scores. In this update, Threads will display real-time scores, recent game info, upcoming match previews, and game times at the top of the search results. This will aim to foster more engagement around live sports events, which is crucial for Threads as it positions itself as a viable alternative to Twitter for real-time conversations.

3) X has launched enhanced profile analytics for X Premium subscribers, providing detailed insights into impressions, engagement rates, profile visits, video performance, and link clicks. The new analytics feature includes a customisable bar chart and adjustable date ranges. This update aims to increase platform subscriptions, which will result in boosting revenue from subscriptions since Elon’s takeover in late 2022.

4) LinkedIn has updated its newsletter creation platform with several key features including Comments now being on the right side, and keeping the main content on the left to boost engagement. Subscribers will get email and in-app notifications of new publications, with prompts for followers to subscribe and users can now sort comments by ‘Most Relevant’ or ‘Most Recent’.

5) Pinterest has launched new features for advertisers, including AI-based automated ad campaigns called ‘Performance+’, which will optimise Promoted Pin creation and targeting, showing a 10%+ improvement in key metrics. They’ve also introduced AI-generated personalised backgrounds for product images, tailored to users' aesthetic preferences to boost engagement. These updates aim to streamline ad creation and increase user engagement through enhanced visual and contextual relevance.

Yeah, that’s quite some happening news around Social Media but wait, we’re not done yet. There’s something catchy as well that you need to groove on, RIGHT NOW!?

What’s Trending This Week?

The ‘Saami Saami’ song from the highly anticipated movie Pushpa 2 is making waves across Social Media platforms! This catchy tune has inspired a flurry of creative content, from the hook step that is now turning into hilarious memes, the unique spin on the song is making it a viral sensation.?

But you know what’s even funnier? A grinning clown!?

Meme We Loved This Week!

Sounds creepy but this clown is a part of the most hilarious memes we’ve come across in a while.

As you let your funny bone rest it out, there’s a heartwarming video from the Father’s Day campaign that Zomato ran last week.?

Campaign We Loved This Week!

The Bollywood fathers - Ashish Vidhyarthi, Chunky Pandey & Sanjay Kapoor put out the message of Father’s Day in a creative but fun mocking way, about how kids tend to forget it Father's Day easily. They politely asked people to make Father’s Day a ‘Big Deal’ which is what the campaign was named after.?

As celebratory as the fathers around the world felt this weekend, was exactly how we felt.

HYPE Update Of The Week!

Social Media Reach of one of our clients increased by 100x! The client under the spotlight is Spektacom. This post had over 731K views with 499 shares!

Well, as we gear up for another week of social media excitement, remember to stay tuned for more updates, trends, and tips to keep your digital presence buzzing.