Wow! Perfect, you can send.

Wow! Perfect, you can send.

Relieving remark from Mail-Tester https://www.mail-tester.com, one of the supportive website that helps email marketers get their deliverability concerns right.

Top email marketers on the planet will tell you the first and most important rule: “Make sure you get 10/10”.

Trust me; a score of 9.9 out of 10 is a strong validation that you’ve got your inbox rate bottleneck solved.

In literal words, it means you have your foot in the door, but that is not surety that you can sit.

Yes, the most important metric is measured on the total amount of emails that get into the inbox(es) of prospective customers.

As you all know, the algorithms are now way smarter than ever.

No matter how determined you are, they have the spam folders waiting for you at the door, where they feel your foot ought to be, unless you get those things right.

And of-course, if you are the persistent type that doesn’t give up easily – they now also have what is called the “Sender’s Reputation”.

According to Send Pulse – “Sender reputation is a score assigned to a sender based on the quality of email campaigns, their frequency, size, and user’s interaction. It determines whether email service providers will deliver emails to users’ inboxes or not.”

And they also believe that some of the factors influencing these are: email sending volume and frequency, SPAM complaints, SPAM traps, bounces, user interaction, unsubscribing e.t.c.

And, after you might have achieved the “Mail-Tester’s” milestones, you still have to deal with the average stats of your open rates, click through rates (CTR), conversion rates e.t.c.

And yet, all these dependencies can only be successful if the ethic on mailing list(s) validation is core and essentially part of your email marketing campaign culture.

The first rule once again: “Make sure you get 10/10” when testing the spammyness of your emails.

I hope this was informative.

Thank you.

#EmailDeliverability #NotifyIC #MailTester