Would Your Most Loyal Fans Get A Tattoo Of Your Brand’s Logo?

Harley-Davidson, Louis Vuitton, Nike, Coca-Cola and Apple logos have been tattooed permanently into the skins of customers worldwide.

Tattoos are a very personal way to display identity and achievement.

We are very proud to have a customer that tattooed a Zurich logo and 2018 on his leg 30 years ago. He wanted to be reminded of the fact that he bought a life insurance to be able to retire 10 years earlier than originally planned.

Vito achieved his goal in 2018 and celebrated together with his family and insurance agent.

He was invited to this year’s Annual Meeting and our CEO personally thanked him for his loyalty.

I had the chance to meet him before the AGM and I am fascinated by his positive attitude to life. And I like his story, because he is also determined the help young people to think about their future and helps them to set-up a plan.

To hear his full story watch his video on:

https://www.zurich.com/en/about-us/customer-stories

For many people, having a brand’s logo tattooed on them is an embodiment of the impact that company has made on their lives. I would say this is also true for Vito.