Would you take a dip in the Seine? The mayor of Paris just did

With just over a week until the Olympics kick off, all eyes are on Paris right now – and specifically on the Seine. In order to prove that the river will be clean enough to swim in by the games, the mayor this week took to the water herself to prove they’re on track. Plus, we take a look at the European city giving away free food and wine to sustainability-savvy tourists.?

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Is the Seine finally safe enough to swim in?

With public scepticism around the idea that the Seine will be safe to swim in by the Olympic Games growing, the city's officials have taken to the waters themselves to show that the plans are on track.

On Wednesday 17 July, after months of anticipation and with just over a week to go until the Olympics begin, Paris' Mayor Anne Hidalgo took a dip in the Seine in a bid to persuade the world that the city is ready and the waterways are clean. Read the full story here.

This European city is rewarding eco-friendly tourists with free food and perks

In the last few years, climate change and environmental factors have meant that we’ve had to become even more careful when choosing our holiday destinations. While many governments and councils dedicate their time to new laws and regulations to prevent tourists from arriving, one has opted for the opposite approach. Copenhagen has long been hailed as one of Europe’s coolest and most progressive cities, and the latest campaign from its tourism board only serves to bolster its reputation. Read all about it here.

This European destination is set to bump France off the top spot as most visited place in the world by 2040

France — with its patchwork landscape of quaint rural villages, glamorous seaside towns and historical cities — has previously held the crown as the country set to have the most visitors in the world by 2025. However, its position in the top spot may be short-lived, as according to a recent report, there is another sun-soaked country set to attract even more visitors by 2040. Read the full story here.

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