Would you rather go from 8 sales reps to 16 reps or make the 5 sales reps 10x more productive?

Would you rather go from 8 sales reps to 16 reps or make the 5 sales reps 10x more productive?

We all know that we get 80% of our results from 20% of our effort.

So how do you enable your salespeople to be more effective?

Here are 7 questions about sales enablement that you must ask yourself, before you go hire about group of salespeople.

1. What is your documented marketing strategy? Does it include specific goals? Does it include a target persona? Does it include your value proposition and competitive advantage? Do you have a positioning statement and a brand promise your sales reps can be proud of and shout from the rooftops?
2. What are the sales enablement assets that you have available for your sales team? Do you have landing pages? Webinars? Lead Magnets? Case Studies? Templates?
3. How are you using email automation to help your sales team qualify leads and nurture leads through the buyer's journey and the sales funnel?
4. What social posts are you giving your sales reps, so they can use social selling as a tool to stay top of mind with prospects?
5. How are you using tools like SEO, SEM and Retargeting to support your sales team in their efforts to stay in front of referrals and prospects in the pipeline?
6. Have you been forecasting your marketing efforts and sending a daily report with the most important KPIs to your sales and marketing teams? Do you have reporting tools that give your sales team info about who the prospects are that are browsing your website and what they are doing on your assets?
7. Do you have monthly goal alignment calls and weekly strategy calls with your top sales and marketing people to keep everyone on the same page?

Please setup a quick strategy session with me so I can help you figure out how to use your existing team to get all this done!  www.ajaxunion.com/talktojoe

Looking forward to having a productive fun conversation with you!

Joe Apfelbaum

Ajax Union

PS Join our next free webinar about how to double your sales with the right digital marketing strategy www.ajaxunion.com/webinar