Would You Buy a Used Car From These Guys?
I know this sounds like it's a political post…LOL…I promise, it's not!
Rather, it’s a cautionary tale about a topic I have written a lot about over the years…Over-valued companies who make millions/billions for a small number of people, who have no real business model, and claim disruption because they are allowed to lose multi-millions/billions with zero accountability. Behind the fancy DIGIBABBLE, the only disruption that’s happening is in their personal pocketbooks.?
The latest “crisis” in quarterly reportings from companies like Disney and Netflix is going by many names—another tech bubble bursting, a market correction, and by the affected, a blip on the road to riches…In reality, I think it’s the wake-up call that slow, real growth is critical and important once again. The KPIs of future start-ups have to change: innovation for betterment, not so-called disruption; profit, not sanctioned loss; and no more labeling every retail, delivery, or entertainment business “Big Tech” to shield them from scrutiny and the need to return value like their peers. Real business models driving real business. What a refreshing idea.
I hate to pick on one company, frankly, there are so many to choose from, some that I have written about for years, like Uber and GoPuff and even Amazon…yet Carvana is a great example for all.?
Carvana. We all know the company that “disrupted” the used-car market in the US. The company made billions for its founders (one of whom had pleaded guilty to bank fraud in 1990). Those same founders control nearly 100% of the voting rights of the company and admit in their public filing that this manipulation “may result in decisions that are not in the best interests of stockholders.” WOW! As a board member of three publicly traded companies, I am speechless as to how a board allows this…and even more so, the SEC…but what do I know?
To be fair, like many similar analyst-driven super-valuations, they fared well during the pandemic. People were bored, had recovery money, and interest rates were low. The personal wealth of the founders climbed to over $20 billion as they told their shareholders, “With our progress so far this year, we believe our path to becoming the largest and most profitable retailer has never been clearer.”
One quarter of profit in their entire company history, and suddenly the forward bet was huge by the Street. Meanwhile, the founders sold billions in shares.
I will leave it to you to search (Google/Bing, you know the drill) the details and come to your own conclusions.?
I will only add that the high-profile car vending machines (pure hype), the posted complaints and client lawsuits, and the obvious lack of management skills or infrastructure might have been a hint?
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As reported by Forbes, Daniel Taylor, a professor at the Wharton School was quoted as saying, “The Garcias (the founders) knew the music would eventually end.”
So, what does any of this mean?
Like I said, search and read carefully. A company built on having no overhead, no real estate (what were those towers?), is now buying a company that does. Kind of like all the other retailers who swore never to have brick and mortar and now can’t open stores fast enough, despite the recession…or maybe in anticipation of the day after.?
Readers…friends…enough!!! We need to take this all back.
And follow the money…it doesn’t always flow to helping the consumer at all.
What’s your view?
CEO @ Zymbyo - a Canada-Based Marketing Company. Helping business owners who need increased customers and revenue, not excuses.
2 年Having been in the car business for twenty plus years at every level, I can say that the writing has been on the wall for Cavana for quite some time. New car sales will gradually migrate online as manufacturers look to control the entire sales funnel but used cars are different. A prospect can look, feel and touch a new car and then order one online just like it. That's the Tesla model, and it’s coming to every manufacturer sooner or later.? Used cars not so much. As us car people know, every used car is different. While a segment of the population may be willing to buy a used car online, maybe because it's almost new, or maybe because they just hate car dealers, it’s limited. And Carvana is finding out just how limited it is right now. It was bound to happen at some point, throw in a supply issue and the process gets accelerated. The next move is a some brick and mortar presence in order to survive with the Adesa addition being the first step. Next? Appointments. Test drives. Business offices. Service centers. Almost like real dealerships!
Founder at Customer Growth - Blau
2 年Right on, David! This is a company whose only innovation is installing $2.5+ million phallic symbols ("car vending machines") at their stores. They figured out a way to make them look pretty in ads; in reality they just add to the blight of America's already dismal auto mall zones.
Business Services Supervisor at McBain McCartin and Co
2 年I cant agree with you more. Looking at how the new tech world is growing rapidly with little real value, it is scary to imagine how the future would role out for the next generations. Technology was good, but it has allowed for too many unnecessary stems to grow, leading disruptions in moral values. Transactions these days are no longer built on trust and accountability. Indeed a sad world.
Mazda Digital Consultant @ Shift Digital
2 年They lost money selling used cars during one of the most profitable runs in automotive history. Compare their losses to Lithia's profits during the same time period - tells me everything I need to know.
COO/Owner of MENTTrade, LLC/Adjunct Professor of Business / Writer/Author / Marketing and Financial Management Consultant/OnLine Innovator/Humanist.
2 年Moral accountability should be the bottom line. Unfortunately money and greed is what is supporting our US economy and politics.