Would you buy social selling training course from somebody that doesn't use social selling?
Timothy "Tim" Hughes 提姆·休斯 L.ISP
Should have Played Quidditch for England
It's a question I ask people often.
Would you buy?sky diving?lessons from somebody who has never skydived?
Would you buy?driving?lessons from somebody that doesn't drive?
Would you buy?sailing?lessons from somebody that has never sailed?
Of course you wouldn't, so why is it OK to buy lessons in?social media?from a person that doesn't know how to use social media?
A friend of mine contacted me the other day and asked me what I thought, his US parent had invested in a "sales enablement" person whose job it was to roll social selling out across the business.
I asked him the name of the person and looked them up on?LinkedIn.
My response was?"based on the person't Linkedin profile, there is nothing that I can see that demonstrates this person knows anything about social selling".
Often I hear the excuse from people in social media?"I'm too busy with clients to update my social profiles". Really??Are you too busy teaching people to skydive to go skydiving??Of course not, every wants to stay ahead of their area which they teach and coach.
Here at?DLA Ignite,?we lead from the front, we believe that if, as a business, you are going to get an outside company in to support you, then that outside company has to be the high water mark of social selling.
I was asked last week, how much business do we get from?social selling.
My answer 100%.
We have never made a cold call, never sent?spam emails, (we deleted our email list in 2018 to comply with?GDPR) and we have never placed an advert.?As a business we are 100% social.?
So who's social selling?
In case you missed it, the?Bank of America’s Merrill Lynch?have?banned cold calling?and have moved all their people to social selling. This isn't some trendy tech company that might have decided to do this on a whim, this is a very conservative financial services company that has made a decision based on data.
But surely cold calling has a better ROI than social selling??Not according to Merrill Lynch.
"They will also be encouraged to contact prospects over LinkedIn, which has a higher hit rate than cold calling"
The?CRO?(chief revenue officer),?Richard Eltham?of?Namos Solutions, of one of clients posted a comment on LinkedIn about?social selling. See?here.
“Social selling is not an option now it is the way of the world and you either learn and execute it or fear getting left behind”?
Kevin Murray?who is the Head of Sales at?MacArtney?Underwater Technology recently posted about his success with social selling?here?and wrote an article about the transformation that has happened in sales?here.
Here at?DLA Ignite?we don't do?"hints and tips sessions"?we don't want you to waste your money. Our social selling and influence methodology will provide your sales team with the stable platform for growth. It is also the only social selling program based on 70:20:10 change management principles which gives your business the mindset change and habit change they need in this digital world.?
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3 年Can it be also like, "Would you love someone that doesn't love you back?" Kidding aside. I just started to follow you and I now began to fall for all of your deep-rooted thoughts Timothy. Thanks for sharing this insightful article. Not just about the social selling but also in all aspects like when you sell something, it is also like you're selling yourself. You sell your knowledge, your skills, and your capability. And since we're in the world of social media, you must either learn to execute it or allow yourself to be left behind. Looking forward to learning more from you, Timothy.
LinkedIn Training | LinkedIn Strategist | Lead Generation #SocialMedia #SocialMediaManagement #TrainingOfficer
3 年There are so many Social Media Selling Gurus out there Timothy. What makes you different from them is your charisma and deep-rooted knowledge about the subject matters of social selling. This is why you have given me an idea of what to look for, and whom to avoid. Thanks, Timothy for this awesome article.
I make strange electronic music that scares cats ??
3 年Would anybody buy a social selling training course from somebody that doesn't use social selling That would be nuts ????
Entrepreneur, Advisory Board Member, Co-Founder at Project Max
3 年Eat your own dog food :-)
Bridging Academia and Industry for Sustainable Growth | Digital Transformation & Digital Literacy | AI Advisor | Global Speaker |
3 年Many persons who claim to be social selling experts on LinkedIn post products by displaying the price or go in for the pitch right after the connection. So the answer is definitely NOOOOOO!