Would I buy from you?

Hey ??,?

My name is Talia and this probably won’t surprise you but…

I love… (okay, I’m obsessed with) comic books.?

I spend most days reading one comic book or another, and my evenings watching films based on them.?

I love both Marvel and DC comics (no I won’t choose between them, though hopefully James Gunn is about to fix all that’s wrong with DC’s films) and,

My friends, family and kids all know and expect me to quote comic book heroes to them at least once a day.?

And if you’ve been reading my emails for a while, you know that at one point of any email I send your way, I will find a reason to include a superhero gif.

So let’s just get it out of the way:?

??That’s how I introduce myself on stage, to new people I meet at conferences and even during sales calls with potential clients.

I could start by saying:

“I run a conversion optimization agency that helps high-growth brands like Bitly, Sprout Social, Thinkific, Mercedes and Atera optimize their funnels and websites.”?

I could also add that “I’ve spoken on hundreds of stages across the globe and absolutely LOVE what I do.”?

But I always start with introducing the real me.?

That’s how I form meaningful connections with people.?

However, this approach is unlike anything anyone ever does online.?

When you’re hit with an ad or an email by a company for the first time, it’s almost always screaming self-promotion:?

“We’re the best at what we do!”

“Everyone loves our product!”

“Our features are the BEST!”

Question is, what kind of person or brand are you most likely to connect with and want to buy from??

The brand shoving their deals (and how cool they say they are) down your throat??

Or the ones relating to you and showing you who they really are??

As Dave Kerpen, CEO of Likeable Media, explains:

“At a cocktail party, you wouldn’t walk up to someone and say, ‘Hey, I’m Dave. My stuff is 20 percent off.’? What you do is ask questions, tell stories, listen and relate to people.”

In-person, that’s easy to remember and apply.?

But what about on your website?

When someone lands on your site for the first time, they’re still forming a first impression and one of the first places they’ll go to form an opinion about you is your About page.?

It may seem like a non-significant page, but in reality your prospects go directly to it and subconsciously ask questions like…

“Is <brand> trustworthy?”

“Does this brand truly get me?”?

“Are they genuine? And do they really care?”

So here’s a question for you:

Does your About page answer those questions??

Or does it lead with self-promotion and focus on your offer instead??

If it’s the latter,?

There’s SO much you can do to optimize it.?

In this guide here, I walk you through 4 rules for a high-converting About page that makes a strong, lasting first impression.?

I outline how to be more likable, personal and believable on your About page so prospects will connect, feel comfortable buying from you and become lifetime customers.

Get all that here.

Talk soon,

Talia

PS

Keep an eye out for your personal invitation to my brand-new, free training on the secret to 10x-ing revenue and sales using the power of emotion.?

On July 12th I’m live teaching my proven methodology on increasing conversions on websites, landing pages, and funnels. I’ll also be sharing more info on a program that comes with live coaching and feedback from yours truly.?