Would Dr. Fou recommend TV advertising and outdoor billboards for brand building?
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Dr. Augustine Fou has not explicitly commented on the use of TV advertising and outdoor billboards for brand building in the material I have access to. However, he has expressed concerns about the effectiveness and efficiency of digital advertising due to the pervasive issue of ad fraud.
In general, Dr. Fou emphasizes the importance of understanding the risks and potential pitfalls of digital advertising, as well as the benefits of various advertising mediums. While he has not made a direct recommendation for TV advertising and outdoor billboards, he has pointed out that certain forms of traditional advertising, such as out-of-home advertising (which includes billboards), are immune to the ad fraud that plagues the digital realm. This is because traditional advertising mediums are physical and can't be faked in the same way that digital impressions or clicks can be.
It's also worth noting that TV advertising and outdoor billboards are commonly used for brand building due to their wide reach and visibility. Both mediums are effective at increasing brand awareness and familiarity among a broad audience.
Ultimately, the best advertising strategy depends on a variety of factors, including the brand's goals, target audience, budget, and more. It's always recommended to use a mix of different advertising mediums that align with the brand's overall marketing strategy.
Dr. Fou -- "yes, I would recommend large brand advertisers shift budget back to TV and billboards. At least then, they would get awareness (among humans) for their products, compared to spending the same budget on trillions of digital ads and getting spreadsheets as evidence of what they bought. The spreadsheets don't even tell them if the ads actually ran."
Green-field Advertising - https://www.dhirubhai.net/pulse/green-field-advertising-augustine-fou
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