Would ChatGPT become less intelligent in future or become a Demi-god? Chatbot business model vs Google search business model

Content is king - this doesn't change. Whoever can play around with content, make it easier to find, derive insights, enabling decision making - would stay with the king's palace.

Open AI rose to success (almost overnight) as an aggregator of information. That was, and is -?strength of Google, but ChatGPT works as a more intelligent search. It saves time by aggregating, analysing and concluding - something Google would have planned to do in future as a natural evolution of it's search business, but Open AI did it first.?

Google Search business model vs Generative AI business model

Google’s business model had led to explosion in the field of content creation.?Things like web page analytics and SEO (Search Engine Optimisation) became prominent in the web world to enable that.?Websites were incentivised to produce high-quality content to rank higher in search results, drive traffic, and subsequently, earn ad revenue or generate additional leads.

However, the advent of AI chatbots like ChatGPT could disrupt this model. If ChatGPT (or Bard) can serve the content directly, it would reduce the demand of visiting google to search, it would reduce the visits to websites having the “original content” . The motivation to produce new content could take a dip if the businesses and websites that thrive on consumers visiting their website as a key indicator of success. ?

Would this mean less ad business for the likes of Google? Would this mean the need to optimise for SEO goes down but need to optimise for Generative AI LLM models goes up?

Generative AI and ChatGPT could become less intelligent

Open AI LLM Models live on training itself based on the content that exists on internet. If the volume of new content creation goes down. If the number of websites or web pages that produce "original and unique content" goes down. If the freely available information takes a hit and more companies shift to putting content behind a subscription model or post log-in - it might make it difficult for AI/ML models to scan through that content on internet.

Could this lead to a domino effect: less content getting produced -> models stay on older "learned data" -> they become less and less smart to provide new insights

New Opportunities

While there is disruption and various possibilities - it doesn't change the fact this would lead to new business models, new opportunities, some businesses would go down while others would thrive.

Just as SEO specialists optimize content for search engines, we might see the rise of "Chatbot Optimization" specialists who ensure that the chatbot correctly interprets and prioritizes their content. New monetization strategies could emerge, such as sponsored content or ads within chatbot conversations. Companies and individuals that are able to utilize the power of Generative AI would gain a competitive edge. New education models, better personalisation, better way to connect with customers for more lead generation, higher efficiency and productivity overall and so on.

Would the best Generative AI companies emerge as Demigod?

Both privately owned and open-source focussed AI organisations are releasing (or would release) APIs. Integrating them with myriad of applications, both by individuals and organizations would increase the data that gets fed to the machine learning models. Open AI has released plugins that now do a lot more than what a chatbot in itself could (example: Code Interpreter). It is adding more avenues for people to share data. It would continue to make machine learning models much better, more learned, making it even more powerful, each passing day.

Open AI does does not redirect to the source of information, it in itself is the destination.?A destination that could evolve more rapidly than we can imagine today, it could lead to becoming a platform that in itself is self-sustainable, all ads get routed to their platform, it could launch its own app store in future with applications that are built using its APIs and Plug-ins.

Such applications are spreading at a pace that it would become table stakes; whether we innovate with it or not - we have to use it just to stay in the game. Google announced this week that it is updating it's search to include Generative AI search results with insights - that might give us best of both worlds. We could choose to just have insights in the results and move on (like ChatGPT), or also choose to visit the websites with original and more detailed content.

Demigod or not, superpower or not - the change is here to stay. I am looking forward to see how we, human beings - become a lot more smarter & efficient with the help of machines.?

In my future article, I would look at covering Innovations using Generative AI, and my own hands-on for creating mini web applications (for learning purpose) using Open API Key, Node JS, LangChain AI and more. Stay tuned.

Note -?Images in above article are using Midjourney (the AI demigod) and designer.microsoft.com (cover gif pic).