WORTH While
Worth Avenue Yachts is a revolutionary yacht firm that continues to transform the traditional brokerage model precepts. Advancement in the digital market, an uptick in sales and additional office locations have helped to further establish Worth Avenue Yachts as a powerhouse in yachts sales, yacht charter and new yacht construction.
Our experts provide premium performance with a goal-oriented mindset. Selling our listings faster than the industry average.
Worth Avenue Yachts continues to be a countervailing force:
As a driver of job creation and economic activity, Worth has added employees during the COVID pandemic, opening new offices in Newport, Rhode Island and San Diego.
Our team fosters a learning environment, recently creating full-time positions for our college interns.
Worth Avenue Yachts boutique, grass-roots style marketing ensures that each of our listings get one-on-one attention and are never just ‘one of the fleet of many’.
Finding a silver lining in every situation
Our assets include quickly being able to adapt to marketing challenges. With boat shows cancelled, Worth was poised to quickly develop a digital strategy that converted increased web traffic to a 30% increase in yacht sales for the same period the previous year.
While our competitors were noticeably absent in print marketing for the bulk of 2020, Worth continued our position and even invested further with our long-time media partners. We supported and invested in:
-Yachting Magazine’s Virtual Boat Show
-Boat International’s Virtual Boat Show
-Palm Beach International Boat Show’s Virtual Boat Show
Along with working with new partners to drive further traffic to our listings including:
-Private Island Experiences with Over Yonder Cay and Oil Nut Bay
-Yacht Builders including: Dynamiq Yachts, Benetti Yachts, Lurssen Yachts, Tiara Yachts, Van der Valk Yachts, Damen Yachts, Ocean Alexander Yachts, Heesen Yachts, Hatteras and Feadship yachts.
- Over the 2020 year we continued to build our working relationships with yacht designers and naval architects. Our most recent project in collaboration with Officina Amare Design and UBoatWorx highlights a high-performance catamaran with an onboard personal submarine.
-Strategic partnerships with particular shipyards have also added value to our marketing efforts. Worth Avenue Yachts is the official dealer of Hatteras and Cabo yachts in the PNW. Our team is also the Authorized dealer of Hunt Yachts on the West Coast.
Bottom Line
Your team at Worth Avenue Yachts works harder and gets results faster than any of our competitors. Striving to get top dollar for your investment in the fastest manner is our goal. Let us get to work for you today!