It was worth the wait

I can’t believe that was? nearly 3 years ago.

On stage at the women in business event with Des O'Connor

I ‘THOUGHT’ I was launching a speaking career around the Ketogenic Diet and Fasting for health.

2 years before COVID I had my big loss in business. I had decided to create my own program and launch it doing live events.

I retreated back into safety to continue doing sports massage for a company, which was ok, brought in the money but… the universe had other ideas.

You’re not supposed to go through life looking in the rear view mirror.

But… I had done exactly that, not only in business.?

Why?

Fear!

On my birthday I ‘FELL’ out of my best friends house, laughed because I was more worried about breaking my ankle (the previous injury) went to get up and my left thumb was at 90 degrees but in the wrong direction.

The ONLY thing I really need to do my job as a sports therapist is my left thumb (being left handed)

As I was very, very drunk (nobody to blame but myself, I corrected the angle of my thumb forcibly (I should have know better from being a sports therapist for 27 years)

Did I say I was very very drunk, it was my birthday after all.

The thumb got fixed (forcibly by a triage nurse) who actually snapped the bone wulst forcibly ‘correcting’ it.

So….. no work.

The universe works in mysterious ways.

Luckily my boyfriend at the time had a cab company, so I applied for a license as a backup.

The License came through in January, we all know what happened in February.

So….. what seemed like the end of the world, became my saving grace.

Lockdown, nobody worked as a sports therapist, or…. Speaker doing live events.

I did not get furlough (I had recently moved from self employed to setting up a Ltd. company)

I would not have survived lockdown if I hadn’t driven a cab (who knew?) Thank you Cannon Cars.

As we’ve come out of that horror show. I had put back on the weight throughout lockdown as I was sort of dropped at the beginning, so on my own in a flat with 2 girls, I wasn’t following a keto diet, I was drinking prosecco and eating ‘crap’ not dealing very well with the whole thing.

3 years later, I will be back on that stage. Funnily enough….. I probably could go back to that talk as I’ve lost the weight again very easily. (not given up the prosecco though)

But what a turn around!

I could not have done it by myself. In fact….. The real growth came when I accepted the fact that you can’t do it all yourself if you want to grow a real business.

I just wanted to coach, I just wanted to create content and coach.

But…. to build a business, especially online there are so many other moving parts.

If you’re going to use attraction marketing methods, instead of using paid ads, you have to get your content ‘EVERYWHERE’ consistently, and you need to sell in the DM’s.

There are only 2 ways to make money.

Money at work

People at work

Basically your time or your money.

In the beginning I had no money, so…. It had to be my time.

Then…. As soon as money started coming in, I used my money to get a VA to do a lot of the admin, posting, messaging.

It’s all about filtering out to find the right prospect, then we started using software to manage this. And then it went BOOM!

What gets measured gets managed - I love that saying.

If you want to grow your business to a really comfortable income, you can’t do it alone.

Then… my vision of creating a directory, literally fell in my lap, less than a month ago. I was asked to take on the radio station, which in turn made me realise we could create a podcast network which would help with the directory.

Our first 20 are nearly ready to launch 1st October. We have currently 5 spaces but a few sitting on the fence that haven’t committed yet but no less than 15 calls booked for next week already, so there’s no way, we are not hitting that target.

I still have 2 months before I get back on that stage. I’m not even going to write the talk for at least another month.

With everything going on, I can’t even guess as to where we will be by the 12th November.?

I could never have done this by myself. Some people say it’s a trauma response to not ask for help. We think we can do it all ourselves.

Maybe…. If you want to just buy a ‘JOB’ (just over broke) you can do everything yourself when you start your business.

What I found was the moment, we started putting out the content consistently and following our own process, I could not keep up with the notifications, in fact…. I possibly still haven’t. It was then that I realised we needed something to manage this, not just my VA.

The software we are using makes the whole thing so easy and you can’t miss anything. We can see something and be like, I will answer that later but then, where was it? A text, whatsapp, fb messenger, email, arghhhhhhh.

So…. it’s all about getting your ducks in a row, as most people who know me realise that I can be a bit all over the place, hence the need to have a VA that is organised, I can have the ideas and create the content, but…. I need help with the skill sets that I lack.

And it’s all good, we all have strengths and weaknesses, delegate the stuff that you don’t want to do or not as good at it as someone else. Create a team, it doesn’t have to be the daunting job that you think it will be. Have a plan and drip feed the process.

It all starts with a plan, then work that plan till you get results.

If you want to create something bigger than you, there aren’t enough hours in the day to do it alone.

Are you ready to take that leap of faith and take your business to the next level, let’s just have a chat, not a sales call, no need for a credit card, a chat.

We don’t believe in one size fits all, we know that you can invest your time and/or money, or some kind of combination that fits where you’re at right now.

If you would like the opportunity to speak at this event. DM me.

If you would like a free ticket to this event. DM me.

If you would like to maybe speak next year, once you’ve created your ‘story’ then DM me.